Chicago Style SEO Acquires Digital Marketing Firm, Nimble Candle

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Chicago digital marketing company acquires competing firm to increase paid search and analytics capabilities.

Chicago Style SEO, a Chicago-based digital marketing firm, has agreed to terms in the acquisition of Nimble Candle, a competing Chicago digital marketing firm that specializes in pay-per-click (PPC) management and data analytics.

Originally founded in 2009 primarily as an SEO company, Chicago Style SEO has expanded its service offerings over the years to include website development, PPC, and content marketing. With an established client base in the Chicagoland area, and an increasing number of non-local accounts, they provide small to large businesses a variety of internet marketing solutions, and with this acquisition, their paid search department will double in size.

“The digital marketing industry is growing ever-more complex,” said Rod Holmes, co-founder and partner of Chicago Style SEO. “and in order to best serve our clients, we have to be well versed in a constantly expanding number of online platforms. Nimble Candle brings us sophisticated capabilities to manage new pay-per-click tools like Outbrain, RLSA, and Bing Ads.”

Nimble Candle’s expertise in multiple layers of paid search, including e-commerce, product listing ads, and comparison shopping engines will add a new dimension to Chicago Style SEO’s suite of services.

“The most important thing is to always look for new ways to provide value to the client” said George Gilmer, founder and owner of Nimble Candle. “With Nimble Candle joining the Chicago Style SEO team, we’ll now be better equipped to combine our resources and create more compelling, creative solutions for our client’s marketing needs.”

This acquisition is another sign of the growing digital marketing and tech industries in the Chicago area, where many firms are positioning themselves to compete directly with larger companies operating out of New York, Boston, San Francisco, and Austin.

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Sam Mock
Chicago Style SEO
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