Norfolk General Hospital Launches iPhone & Android Applications to Enhance Patient Service Experiences

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Norfolk General Hospital, located in Simcoe, Ontario today launched the iPhone & Android applications to enhance patient service experiences. Purple Forge, a leader in providing mobile applications for hospitals, public health campaigns and government-funded health education programs, developed the application with the Norfolk General Hospital.

Norfolk General Hospital iPhone App

Norfolk General Hospital iPhone App

Smartphones are rapidly emerging at the best way of getting healthcare information into the hands of our patients and the community at large. - Gail Johnson

The Norfolk General Hospital today announced the release of their iPhone & Android applications. The applications were developed to actively engage and share information about the services offered by the hospital with links and contact information for doctors working in the community. Each clinical service provided by the hospital is highlighted with both video and text information, including reasons to visit, and a description of what to expect when attending the clinic. Information about doctors and specialists registered with the hospital is also provided, along with the capabilities to find those clinics on a map.

Both the iPhone and Android apps allow NGH to send push notifications out to the community with their latest news and updates from the hospital. Push notifications are the latest advancement in getting up-to-date information to the community on-the-fly.

“Smartphones are rapidly emerging as the best way of getting healthcare information into the hands of our patients and the community at large,” said Gail Johnson, NGH Vice President of Patient Care. “These mobile apps will allow us to be more proactive in supporting healthy living, be more informative on the services we provide and lastly be more responsive on urgent health matters, such as influenza outbreaks.”

Norfolk General Hospital’s mobile applications are developed and maintained by Purple Forge. Purple Forge is a leading provider of mobile applications to hospitals, public health campaigns and government-funded health education programs, and have deployed apps for organizations such as the Royal Ottawa Hospital, the Ottawa Coalition to End Violence Against Women and MADD Canada.

"Norfolk General Hospital has taken on a leading role in Canada on sharing the services offered at their hospital with their community," shared John Craig, VP Sales and Marketing of Purple Forge. "By adopting a mobile application, they are highlighting their commitment to innovation in healthcare services and enhanced patient experiences.”

About Purple Forge
Purple Forge ( sells subscription based services to organizations looking to engage their stakeholders using the latest mobile application technology and leveraging community engagement and social networking best practices. Purple Forge is an award-winning firm led by seasoned mobile communications and Internet technology veterans. Our mobile applications allow organizations to broadcast, share, and receive feedback from their target audience real-time, allowing them to foster long-term, engaged relationships.

Contact: John Craig, john.craig(at)purpleforge(dot)com

About Norfolk General Hospital
Norfolk General Hospital is a full service hospital conveniently located in the town of Simcoe, serving Norfolk County and surrounding area. NGH is home to health care professionals dedicated to excelling in their sphere and focused on the well-being of their patients and community. Norfolk General Hospital is one of the largest employers in the area, and is also recognized as having one of the highest rates of volunteerism in the Province.

Staff at Norfolk General Hospital provides patients with a diverse range of clinical services. Our Laboratory has been recognized as a leader in quality, performing some 200,000 tests annually. We have a highly recognized Diabetes Educational Program and an aggressive Infection Control Program. Information Technology at NGH is leading the way in electronic medical record keeping. The Operating Room is equipped with Minimally Invasive Surgical equipment. Some 5,500 procedures are performed annually in four theatres and our endoscopy suite. Norfolk residents have the benefit of reduced travel, faster diagnoses, earlier treatments and discharges with modernized equipment such as our 64-slice Computed Tomography (CT) Scanner and Digital Mammography unit.

Norfolk General Hospital Emergency Department reaches beyond a typical small-scale health care facility. Approximately 4,000 patients are admitted annually and some 30,000 attend our Emergency Department. NGH is also proud of its state of the art, six-bed Intensive Care Unit, fully equipped with the latest in cardiac equipment, PAC-MED, Medical Device Reprocessing Department.

Norfolk General Hospital is large enough to have advanced technology, but small enough so most of us know each other by name. We pride ourselves on patient and employee safety, support lifelong learning for professional and support staff, and continue to explore innovative ways to deliver compassionate and prompt care, to those we serve.

Contact: Gerry Hamill, ghamill(at)ngh(dot)on(dot)ca

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John Craig
Purple Forge
+1 (613) 863-2673
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Gerry Hamill
since: 10/2009
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