New York, New York (PRWEB) April 30, 2014
On August 30th, 2013, Google started using its new search algorithm “Hummingbird”. They waited until September 26th to unveil this change as public knowledge. Though previous algorithm updates have been shown to have affected “2 to 5 percent” of all search queries, the impact for Hummingbird could be significantly more substantial. According to an entrepreneur.com article entitled “Is Your SEO Strategy Ready for Google’s New Algorithm”, Hummingbird is believed to have affected almost 90 percent of the searches in Google.
Google derives its search results from a propriety algorithm engineered by its team with literally hundreds of components and factors. The algorithms themselves are named after benign animals, such as Panda, Penguin, and Hummingbird. Google releases new algorithms and improves upon them when they’re out in order to attempt to give users the most accurate and useful results for what they are searching.
Algorithm updates typically alter some of the search positions of nearly every website online. “Some of these alterations can’t be prevented, but some can be anticipated,” said Ryan Klein, Managing Partner for Market My Market.
According to Market My Market, techniques in the realm of SEO have changed dramatically in the past two years. Over the next few months, Google will continue to make tweaks to the Hummingbird algorithm. Here is more of what we should expect to see:
Pivoting of Google+
According to a New York Times post a week ago, Vic Gundotra who was known as the mind behind Google + departed after heading Google + as the Senior Vice President of Social. He was the driving force pushing the Google+ platform. Previously anyone who was using a Google product was forced to have a Google + account. For example if you wanted to make a comment on a video on YouTube, you had to comment using your Google + account. Chase Williams, Managing Partner at Market My Market commented, “I believe Google + will most likely pivot into a platform, rather than a product. This way the struggling social media tool is no longer competing with Facebook, Twitter, and Instagram.”
Link Building is Getting Even Trickier
Link Building, a core component of SEO that builds authority to a website based on the number, diversification, and quality of links directed to it, is getting tougher. “We are seeing some interesting trends here, and they aren't easy,” Ryan Klein says. “I've always loved the idea of link bait through creative and meaningful content, but it is hard to rely on that. It is completely contingent on people sharing your content. What if you’re an engineer, or a probate lawyer?”
“We've experimented with microsites and buying links. Of course we would never trust a vendor with a client without trying it ourselves. We've worked with industry leaders here with the most reliable places, and tried it out. Keywords jump up 10 spots for about 3 days and then drop back down. It’s a tough game here. I think the best bet here is focusing on a handful of really high quality links, and getting creative with how you can obtain them. You’d be surprised how often you only get these links with totally legitimate means.”
Getting More Local
Google Local, or interchangeably Google Places, has seen major revamping in the past 3 months. With the increasingly intrusive presence of Google+, Google links for setting up your business can be “confusing as heck” at times, according to Klein. One link introduces you to places at http://www.google.com/business/placesforbusiness/, but another for learning more about local at https://www.google.com/+/learnmore/local/.
“If you have a storefront, you’re going to want to ensure your Local/Places account is set up completely right. This is a great opportunity for exposure you don’t want to miss,” Klein says. Even though the merging of Google Local/Places/Google+ pages have been tough to navigate, he believes they are sorting out and should be solidified in the near future if they weren't already done.
About Market My Market
Market My Market is a team of dedicated digital marketers and web developers in New York City. Formed in 2012, the experts that comprise the company have been in the industry for years. Market My Market empowers small to medium-sized businesses with practical yet uncommon marketing techniques while working with clients on developing their traditional core business functions.