Sony Announces the New A77 Mark II Translucent Mirror DSLR Camera, Available for Pre-Order Now at Leading Camera Retailer Adorama

The successor to Sony’s popular A77 camera, the A77 Mark II offers the world’s fastest continuous shooting speed at 12FPS*, superior image quality and revolutionary AF response.

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New Sony A77 Mark II Translucent Mirror DSLR Camera

Targeted to advanced amateur photographers, the A77 Mark II offers key features such as superb subject tracking that’s exceptionally fast and accurate, even during 12fps continuous shooting.

New York, NY (PRWEB) May 01, 2014

Adorama (http://www.adorama.com), one of the world’s largest photography, video, imaging and electronics retailers, now has available for pre-order Sony’s newly announced Alpha 77 Mark II Translucent Mirror DSLR camera. The camera can be pre-ordered online at http://www.adorama.com/results/a77may14 and is expected to start shipping to customers in June 2014.

Targeted to advanced amateur photographers, the A77 Mark II offers key features such as superb subject tracking that’s exceptionally fast and accurate, even during 12fps continuous shooting. Among interchangeable-lens digital cameras equipped with APS-C sensors (as of May 1, 2014), 12fps is the world’s fastest continuous shooting speed available. Its breakthrough performance is due to 79 autofocus (AF) points – also the world’s highest number among interchangeable-lens digital cameras that have dedicated phase-detection AF sensors (as of May 1, 2014). Sony combines Translucent Mirror Technology with BIONZ X image processing to make both features fast and accurate.

Sony’s A77 Mark II DSLR camera offers an Exmor CMOS sensor with approximately 24.3 effective megapixels. This technology provides ultra-high image quality for both still images and Full HD1080 movies. First introduced in the A7 and A7R models, the BIONZ X image processing engine delivers class-above image quality that looks remarkably real. For even more control while filming movies, the A77 Mark II now has Zebra function and AF Tracking Duration for moving subjects, in addition to an audio level meter and control, and native 4K output onto 4K-compatible TVs via HDMI or Wi-Fi.

In addition, various AF functions and precision manual settings help users attain the best results in any type of scene. New AF functions include Eye AF to get sharp focus even if your subject partially turns away from the camera, and AF Range Control, which allows AF to be adjusted to operate within a certain range of distance, so users can focus on subjects without interference from other objects in the scene.

Sony offers high operability and reliability that lets users fully control the camera. Improved functionality is found in the A77 Mark II’s three-way tiltable WhiteMagic LCD screen, which gives clearer viewing under direct sunlight, and up to three recall sets with the Memory Recall function, an intuitive and customizable user interface, and 53 assignable functions over 11 customizable buttons. Wi-Fi connectivity is also enhanced, with NFC technology simplifying the initial Wi-Fi linking with Android-equipped mobile devices. Once connected, users can easily share photos with mobile devices and TVs, as well as use the Smart Remote Control to command camera functions from their mobile devices.

Sony A77 Mark II Product Features List:

  •     World’s fastest continuous shooting speed up to 12 fps*
  •     World’s highest number of AF points** — 79-point Phase Detection AF system
  •     Incredible 24.3MP image quality from Exmor® CMOS sensor
  •     Clean, low-light images with low noise and up to ISO 25,600
  •     Instant sharing via smartphone with built-in Wi-Fi® and NFC
  •     Full HD Movie 1080/60p/60i/24p, clean output via HDMI®
  •     Professional rugged, weather-resistant magnesium alloy body
  •     Auto focus tracking, Lock-on AF, AF Range control, Eye AF
  •     XGA OLED Tru-Finder™ and three-way tilt-swivel LCD monitor
  •     In-body image stabilization for every lens
  •     Viewfinder that offers 100% frame coverage

*Approximate maximum speed in Continuous Advance Priority AE mode, among interchangeable-lens digital cameras equipped with APS-C sensors as of May 1, 2014.

**Among interchangeable-lens digital cameras equipped with a dedicated phase-detection AF sensor, as of May 1, 2014, according to Sony research.

The Sony A77 Mark II can be pre-ordered from Adorama online at http://www.adorama.com/results/a77may14 for 1199.00 USD for the DSLR camera body only, or 1799.00 USD including the 16-50mm F2.8 Kit lens. For a more in-depth look at the A77 Mark II, visit the Adorama Learning Center online at http://www.adorama.com/alc/0014669/blogarticle/sony-updates-a77.

ADORAMA: More Than a Camera Store
Adorama is more than a camera store – it’s one of the world’s largest photography, video, imaging and electronics retailers. Serving customers for more than 35 years, Adorama has grown from its flagship NYC store to include the leading online destination for photography, video and consumer electronics. Adorama's vast product offerings encompass home entertainment, mobile computing, and professional video and audio, while its services include an in-house photo lab, AdoramaPix, pro equipment rental at Adorama Rental Company, and the award-winning Adorama Learning Center, which offers free education for photographers in online channels such as the popular Adorama TV.

Adorama is listed as one of the top five electronics retailers by Consumer Reports, “Best of the Web” by Forbes.com, Internet Retailers Top 100, and is the official Electronics Retailer of the NY Giants.

Visit ADORAMA at http://www.adorama.com.


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