Rainbow Rabbit Anti-Bullying Educational Program Launches in Tri-State Area

Share Article

Rainbow Rabbit empowers children, parents, and educators who are working to create a positive environment for our youth to flourish and celebrate their unique differences in healthy ways.

Rainbow Rabbit, the loveable character and children’s book that teaches a message of acceptance and inclusion, is the inspiration for a new anti-bullying program launching in schools throughout the Tri-State area. Program content includes classroom discussions about harassment, intimidation, and bullying, role playing exercises, research projects, audio-visual materials on bullying, and lessons in courtesy, tolerance, assertiveness, and conflict management.

In addition to the program launch, Rainbow Rabbit has partnered with the Camden Riversharks baseball team for the 2014 season. Rainbow Rabbit will have a presence at Riversharks camps and clinics, a concourse table at all weekday games, will be included in the Riversharks Assembly School Program presented by AmeriHealth New Jersey, and will present the “Rainbow Rabbit Student of the Game” promotion during all 70 home games.

“Most people have dealt with adversity in their lives, and many have been bullied, which makes you feel like an outsider. I was bullied growing up, and for a long time I thought that things would never change,” says program coordinator Joe Vallee, Jr. “I really wish I had something like Rainbow Rabbit when I was younger, because I think it would have helped me get through some tough times. Rainbow Rabbit is different, and that’s what makes him unique. Kids love him, and adults love him too. His story sends the message that even though things might seem hopeless at times, they will get better. Our goal is to eventually have the program implemented in schools throughout the country.”

Rainbow Rabbit is the story of a rainbow-colored rabbit who is an outcast in his community because he looks different than everyone else. In the end, his brilliant colors are the reason that he is selected to lead the town’s Easter parade. He then realizes that “no matter what your color, we can live in harmony.”

The book was written by the late Arthur Vallee, and a portion of the proceeds are donated to organizations across the country that aid children in crisis. A native of Southern New Jersey, Vallee was an animator for The Walt Disney Company in the 1940’s and had a deep love for children. It was his belief that this tale of unity and inclusion would benefit children who deal with bullying and harassment. The book’s message is receiving praise from educators, therapists, and child advocates across the country, including American journalist and former First Lady of California Maria Shriver, who says it "helps teach children tolerance and to be accepting of everyone they meet."

“Is it acceptable to be different? What do you do if you are teased?” asks Carol Teiltelbaum, a licensed Marriage and Family Therapist based in Rancho Mirage, California. “How can we help our children appreciate differences? Books like Rainbow Rabbit can teach our children to not only accept others, but to celebrate them.”

For more information about the Rainbow Rabbit Anti-Bullying Educational Program, storybook, and stuffed toy, please call Joe Vallee Jr. at 856-275-3166 or visit http://www.therainbowrabbit.com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Joe Vallee

Shirley Vallee
since: 10/2011
Follow >
Rainbow Rabbit
since: 10/2011
Like >
Visit website