Adapting our skills is key to surviving and thriving in this new digital landscape.
London, UK (PRWEB UK) 1 May 2014
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced its latest in a series of educational webinars, “Future Skills for PR,” featuring CIPR Social Media Advisory Panellist Gabrielle Laine-Peters on May 12, 2014 at 3 p.m (BST).
During the webinar Laine-Peters will discuss:
- The importance of not becoming a victim of Digital Darwinism
- How good and relevant content is still king, though the delivery and tools may have changed
- How to build a new professional network, maintain and benefit from it
“The clue is in the title ‘Public Relations,’” said Laine-Peters. “We live and work in a world that is more connected and informed than ever before (Brian Solis calls it the C Generation - “C” for connected). As PR practitioners we need to stay informed, connected and cultivate professional relationships. Much of this information, thanks to social media and the 24-hour news cycle, is consumed in near real time. Adapting our skills is key to surviving and thriving in this new digital landscape.”
Register for the webinar here » http://resources.vocus.com/FutureSkillsPR?Source=PR
About Gabrielle Laine-Peters
Laine-Peters is a transatlantic speaker and social media consultant advising companies and individuals on the best way to use Social Media for Business. She uses her knowledge of tools and techniques in this area to utilise new technology and digital media for the creation and building of engaged communities, both internally and externally.
She has more than 15 years experience in marketing, PR and advertising, and since 2009 has been actively involved in all areas of Social Media & Digital marketing. Laine-Peters has worked on social media projects for NASA, the UK government and international news agencies.
Laine-Peters sits on the Social Media Advisory Panel of the CIPR (Chartered Institute of Public Relations). Gabrielle is also a 9/11 survivor who speaks publicly about her experiences and how she overcame adversity and PTSD with the power of community.
Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.co.uk or call +44 (0)20 3426 4001.
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