Vocus UK announces latest webinar featuring Gabrielle Laine-Peters, CIPR Social Media Advisory Panellist

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Attendees will learn how to survive and prosper in the PR space through traditional PR skills with cutting edge technology!



Adapting our skills is key to surviving and thriving in this new digital landscape.

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced its latest in a series of educational webinars, “Future Skills for PR,” featuring CIPR Social Media Advisory Panellist Gabrielle Laine-Peters on May 12, 2014 at 3 p.m (BST).

During the webinar Laine-Peters will discuss:

  • The importance of not becoming a victim of Digital Darwinism
  • How good and relevant content is still king, though the delivery and tools may have changed
  • How to build a new professional network, maintain and benefit from it

“The clue is in the title ‘Public Relations,’” said Laine-Peters. “We live and work in a world that is more connected and informed than ever before (Brian Solis calls it the C Generation - “C” for connected). As PR practitioners we need to stay informed, connected and cultivate professional relationships. Much of this information, thanks to social media and the 24-hour news cycle, is consumed in near real time. Adapting our skills is key to surviving and thriving in this new digital landscape.”

Register for the webinar here » http://resources.vocus.com/FutureSkillsPR?Source=PR

About Gabrielle Laine-Peters

Laine-Peters is a transatlantic speaker and social media consultant advising companies and individuals on the best way to use Social Media for Business. She uses her knowledge of tools and techniques in this area to utilise new technology and digital media for the creation and building of engaged communities, both internally and externally.

She has more than 15 years experience in marketing, PR and advertising, and since 2009 has been actively involved in all areas of Social Media & Digital marketing. Laine-Peters has worked on social media projects for NASA, the UK government and international news agencies.

Laine-Peters sits on the Social Media Advisory Panel of the CIPR (Chartered Institute of Public Relations). Gabrielle is also a 9/11 survivor who speaks publicly about her experiences and how she overcame adversity and PTSD with the power of community.

About Vocus

Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit http://www.vocus.co.uk or call +44 (0)20 3426 4001.

Forward-Looking Statement

This release contains “forward-looking” statements that are made pursuant to the Safe Harbour provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilisation of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.

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Maeve Sugrue
Vocus UK
020 3426 4001
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