New York, NY (PRWEB) May 05, 2014
ARCHES, a software company helping to bridge the gaps between healthcare providers and patients, and Dr. Seth Neubardt, an orthopedic spine surgeon in White Plains, New York, have launched a pilot to help patients with cervical spine issues determine if they are good candidates for cervical spine surgery. The multi-channel pilot leverages web, SEM, video, and CRM strategies, with Dr. Neubardt’s 3-part Risk Indicator survey as the cornerstone of the program.
Patients searching for solutions to their herniated disc symptoms complete the Risk Indicator survey online, and then receive a customized video response from Dr. Neubardt based on their answers. ARCHES leveraged Dr. Neubardt’s library of over 100 educational videos and used KEYSTONE, its proprietary cloud-based software platform, to dynamically create customized reports for each respondent in real-time. Once patients view their personalized video message, they will understand better their risk with surgery and whether cervical spine surgery is appropriate for them.
“We are excited to launch this pilot with Dr. Neubardt – his Risk Indicator and robust library of content for patients in video was a dream come true for producing a very unique provider lead-generation program,” says Daniella Koren, CEO of ARCHES. “We look forward to assessing the results and working with providers to help draw highly qualified patients to their practices. We are interested in expanding this model to bariatric and orthopedic surgery centers as well.”
“There’s a lot of fear around having surgery to the neck. Fortunately, herniated discs in the cervical spine usually get better on their own. If not, most all can be treated safely and effectively with microsurgical minimally invasive techniques,” Dr. Neubardt says. “After taking the Risk Indicator, patients have the information they need to work with their doctor to get the best treatment for them.”
The Risk Indicator was created by Dr. Neubardt and developed by ARCHES. The Risk Indicator is available at http://cervicalherniateddisc.com/.
For more information about how the ARCHES team can help you, please visit http://www.archestechnology.com or contact us at info(at)archestechnology(dot)com.
ARCHES is a company that helps bridge the gap between healthcare providers and patients by facilitating education and support through technology solutions. Please visit http://www.archestechnology.com.
About Dr. Neubardt
Seth Neubardt, M.D. is a board certified Orthopedic Surgeon who completed a combined Orthopedic-Neurosurgical Fellowship in Spinal Surgery at New York’s prestigious NYU Hospital. For over 22 years, he has worked with Jack Stern M.D., Ph.D. a board certified Neurosurgeon who completed his spine training at New York’s Columbia University. Dr. Neubardt and Dr. Stern specialize in cervical herniated disc minimally invasive surgery. They perform over 200 spinal operations a year in a state of the art “spine safe” operating room. For more information, please visit http://www.CervicalHerniatedDisc.com/.