Pepe Jeans London Chooses Nuke Suite as its Global Social Marketing Platform

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Leading fashion brand Pepe Jeans London to use Nuke Suite to manage its social media presence worldwide.

Nuke Suite is a robust solution that meets our needs for social marketing, and we’re looking forward to continuing to work with their team to test innovative new features as they roll out.

Pepe Jeans London, the iconic denim brand, has chosen Nuke Suite’s Social Marketing platform to manage all of their social media operations across 24 countries.

Nuke Suite and Pepe Jeans are currently rolling out the platform to their marketing team and partners in countries where Pepe Jeans has a localized social media presence.

The platform will allow Pepe Jeans and a handful of partner agencies spread across the globe to collaborate more effectively as they create, coordinate and publish social content on multiple networks for all of their markets, in over a dozen languages.

Daniel de Santiago, Head of Digital at Pepe Jeans, said of the partnership:

“As our global social presence became larger ­— we now have over 2.5 million very active Facebook fans — and more diffuse—geographically and on multiple networks—managing it was becoming a bigger and bigger challenge.

We needed a solution that was flexible enough to work in a range of use cases, especially to help us manage workflow between team members spread across continents. We also needed to be able to share content easily, so it could be localized and sent for approval before publication.

Nuke Suite is a robust solution that meets our needs for social marketing, and we’re looking forward to continuing to work with their team to test innovative new features as they roll out.”

The platform will be used by all Pepe Jeans’ marketing teams to manage their presence on Facebook, Twitter, Google+ and Youtube. They will have the ability to centrally oversee social content across networks on an international and a local level via the platform’s content calendar and other collaborative tools.

The platform’s analytics toolsets will also allow the Pepe teams to track the performance of their social content on a post by post or page by page basis, and to compare the activity, engagement and more of their social presences to their competition. They will be able to adjust and optimise their social content across networks and markets in a way that they were previously unable to.

Nuke Suite’s CEO, Julien Oudart, added:

“We’re delighted to have the opportunity to work with the great team at Pepe Jeans and all of their partners. Our platform will provide them the flexibility and performance they require for their ambitious social engagement strategy. We’re looking forward to collaborating with them going forward to develop new functionalities as new needs arise for their teams.”

About Nuke Suite

Nuke Suite is a powerful platform that allows global brands and agencies to carry out social operations across multiple networks, markets and accounts more effectively.

Launched in 2012, Nuke Suite is used in over 35 countries by more then 150 clients, including Pepe Jeans, FNAC, Nissan, Havas, OMD, and Publicis, among others.

Nuke Suite empowers brands to drive growth via social channels, with rich toolsets for: multi-network publication, mobile, web and tablet app creation, conversation monitoring and e-reputation management, social profile analysis and ROI tracking, paid media campaign creation and optimisation for Facebook and Twitter, social retargeting and recommendation operations and more.

Nuke Suite was named the best startup at the Cristal Awards in 2013 out of over 60 young ad and ad tech firms.

Nuke Suite is based in Paris and has offices in London and Singapore.

About Pepe Jeans

Pepe Jeans London was founded in 1973 at a stall in Portobello Market (London) where its founders, the Shah brothers, customised original jeans. A few years after their success, they bought several shops, becoming UK market leaders in the 1980s.

Their international explorations were launched, first in the United States then Europe, where they quickly became one of the major jeans brands. The brand is now also present in Asia and Latin America and one of its main objectives is to continue expanding in these territories.

A great product, good value for money and creative advertising campaigns have made Pepe Jeans a leading brand that is now present in over 60 countries in all 5 continents.

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Matthew Klein
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