HighRoad Solution Announces Partnership with Inbound Marketing Leader HubSpot

Service Offering Now Includes Inbound Marketing Solutions to Help Associations & Non-Profits Grow

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HighRoad Solution is the only eMarketing Provider Used by & Endorsed by ASAE

HighRoad Solution is the only eMarketing Provider Used by & Endorsed by ASAE

We now have the complete set of software tools & digital marketing methodologies associations need to grow their membership, events & continuing education offerings in the most efficient & economical way possible --David Caruso, CEO

Ashburn, Virginia (PRWEB) May 02, 2014

HighRoad Solution, the only digital agency that offers a portfolio of cloud-based eMessaging software integrated with the top association management systems, announced that they are now a Certified Agency Partner to HubSpot, the market leader in inbound marketing. Serving more than 400 clients, HighRoad Solution is the only eMarketing provider endorsed by and used by the American Society of Association Executives (ASAE).

The new designation and partnership allows HighRoad Solution to expand its professional service division to offer additional consulting services in digital marketing, lead generation and social marketing. HighRoad Solution already provides consulting for deliverability, anti-spam regulation compliance and email marketing campaign strategy. Additionally, HighRoad Solution will expand its own +Plus line of integrations to connect HubSpot with the software products developed by their Platform Partners.

“The combination of technological availability and shifting population trends has hit a tipping point and associations have realized that they need to change how and when they are communicating with constituents,” explained David Caruso, Chief Executive Officer and Co-Founder. “Associations now need to reach individuals who are consuming their content on mobile and have different engagement preferences in terms of events, publications and education than what we’ve known for the past decade. Our expanded service offerings using the all-in-one HubSpot platform are designed to help associations build capacity in digital marketing and provide them with the tools and techniques needed to identify prospects and convert them to engaged members.”

“We’re excited to have HighRoad Solution as a HubSpot Certified Agency Partner,” stated Ryan Carrigg, Principal Channel Account Manager. “HighRoad’s knowledge of the association industry paired with the behavioral insight that HubSpot’s inbound marketing platform provides means that we can help associations further their mission without guesswork. With HubSpot’s ability to combine email, blogs, social media, search engine marketing and website analytics, association marketing and communication teams will be able to respond more quickly and make decisions based on data.”

The new inbound marketing service offering strengthens HighRoad’s footprint in marketing automation. Its innovative Newsletter Xpress Plus software that automates the creation and sending of content-heavy newsletters by integrating associations’ content management and association management systems has saved clients such as ASAE dozens of hours per month. Adding the HubSpot-powered service offering is expected to deliver even greater time savings by consolidating, integrating and automating associations’ digital communications across multiple channels.

About HubSpot
HubSpot is on a mission to replace the world’s annoying, interruptive marketing with marketing that people love. HubSpot software is the most powerful, tightly integrated and comprehensive marketing software available, putting personalized inbound marketing into the hands of any business. Over 10,000 customer in 50 countries use our software to create lovable inbound marketing to attract, nurture and convert leads into an accelerating stream of new customers and revenue. HubSpot has been named one of the most promising, fastest growing companies by Inc, Forbes and Deloitte for the best possible reason: customer results. HubSpot has over 400 employees, was founded in 2006 and is based in Cambridge, MA. For the love of marketing, find us at http://www.HubSpot.com.

About HighRoad Solution
Founded in 2005 by technology industry veterans, HighRoad Solution provides integrated eMessaging solutions to associations, non-profits and educational institutions. Offering expertise and pre-packaged integrations to the leading association, engagement and content management systems used by premier organizations, HighRoad provides eMarketing solutions to drive brand awareness and increase conversion rates through targeted, hyper-personalized marketing automation and creating integrated ecosystems to connect email, websites, social, mobile, surveys, webinars and voice/fax/text together to better promote and inform constituents of organizational offerings.

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Attachments

eBook: Modern eMessaging for Associations eBook: Modern eMessaging for Associations

Includes the American Society for Association Executives' Case Study