Hooton, Cheshire (PRWEB UK) 6 May 2014
Following the release of a number of thought-provoking video blogs from Matt Cutts, digital agency Click Consult has made a series of updates to The Short Cutts website.
Devised by the search team at Click Consult, The Short Cutts is a site that extracts the essential concepts from Cutts’ videos and transforms the information into condensed versions intended for easy-viewing. A predominant feature of the site is its unique t-shirt filter that categorises the videos in accordance with the colour of t-shirt Cutts is wearing during the clip.
Cutts, the head of Webspam at Google, is a highly influential blogger with an impressive track record in producing informative, enlightening video blogs that offer site owners insightful explanations and useful tips on how to manage their site search. The recent tongue-in-cheek style of Cutts’ video blogs have sparked attention due to their playful approach.
On April 1st, a video blog was posted of Cutts in which his t-shirt repeatedly changed colour throughout the duration of the clip.
In a post written on Hacker News, Cutts has admitted that the video was part of an April Fools' Day joke that was intended to trick the classification system of the t-shirt filter on the Short Cutts webpage. Posting on the forum, Cutts says: "We made our April fools video with the changing shirt colour specifically to play with that," referring to the t-shirt filter.
The search team at Click Consult has since responded to the April Fools' dupe by creating a ‘psychedelic’ t-shirt category on The Short Cutts site to group the miscellaneous video that attempted to seep through the t-shirt filter.
Coinciding with the new ‘psychedelic’ t-shirt update on the The Short Cutts webpage, Click Consult has added a Google language toolbar to the site in response to the demand to convert Cutts’ videos into different languages, with French currently taking the lead for the most popular conversion.
Following these developments, Cutts has posted a video in which his body has been cropped out, with the intention of highlighting the importance of high-quality content in the body of the page. In the video, Cutts stresses how the content in the body of a document should be consistent with the title and headers in order for Google to perceive it as valuable. The recurring pattern in the frivolous approach of Cutts’ video has raised questions as to to whether the body-less act marks the next step in continuing to flout the t-shirt filter on The Short Cutts site.
Founder and CEO of Click Consult, Matt Bullas says: “We are delighted to be receiving so much positive attention for The Short Cutts website. The enduring popularity of the site is a testament to the diligence and creative abilities of our organic search team here at Click Consult. We anticipate the ongoing success of our innovative site and aspire to continually transform useful information into a user-friendly resource of coherent answers.”
For more information on Click Consult, visit http://www.click.co.uk/blog/the-short-cutts/ or call 0845 205 0292.
About Click Consult:
Located in North West England, Click Consult is one of the UK’s leading digital marketing agencies. With over 60 professionals employed and with a portfolio of over 125 clients from across the UK, Click Consult works with businesses looking for a tangible, measurable return on investment in digital marketing.
Search marketing is at the heart of Click Consult’s offering, but it also provides a range of other web services, including content management, conversion rate optimisation and social media. Click Consult is a Google AdWords and Microsoft adExcellence certified company.