Cellucor Launches Three New Dessert-Inspired Flavors of Its Award-Winning COR-Performance™ Whey Protein

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Cellucor, sports nutrition brand and maker of COR-Performance™ Whey protein, introduce S’mores, Chocolate Raspberry Truffle, and Chocolate Chip Cookie Dough to its line of dessert-inspired protein flavors.

Cellucor has released three new flavors of its award-winning COR-Performance™ Whey protein. S’mores, Chocolate Raspberry Truffle and Chocolate Chip Cookie Dough join the brand’s family of dessert-inspired protein flavors. S’mores will be available through online supplement retailer, Bodybuilding.com, while Chocolate Chip Cookie Dough and Chocolate Raspberry Truffle will be exclusive to GNC.

Cellucor’s S’mores flavor, complete with graham bits and mini marshmallow pieces, is scheduled to launch on Bodybuilding.com next week. Chocolate Chip Cookie Dough and Chocolate Raspberry Truffle are set to debut on GNC shelves nationwide later this month.

“It’s always been my belief that one of the best, and of course most delicious ways to be innovative is through great, unique flavors,” stated Cellucor VP, Daniel Lourenco. “I firmly believe our flavor team is the best in the industry… Guided by our team’s ‘foodie’ imaginations, the result is one of the most successful and popular protein products currently on the market.”

2014 has been a busy year for the reigning supplement "flavor kings." Beginning with the February Bodybuilding.com release of Red Velvet Cake Batter and Mint Chocolate Chip, the innovative supplement leaders are continuing the flavor excitement with two GNC exclusive releases and yet another flavor destined for the Bodybuilding.com site.

“We’re so excited to finally have COR-Performance™ Whey on shelf in GNC stores. Although [COR-Performance™ Whey] has been available on GNC.com since launch, nothing compares to the customer being able to check it out firsthand. We have a long history of great exclusive flavors with GNC, and Chocolate Chip Cookie Dough and Chocolate Raspberry Truffle certainly continue that tradition of excellence.”

About COR-Performance™ Whey

COR-Performance™ Whey features a fast digesting Whey Protein Isolate based formula that packs 25 grams of protein into every scoop. The 100% Whey Protein has minimal fat or carbs, and added digestive enzymes. It also comes in a variety of carefully crafted, imaginative flavors to suit customers’ individual tastes.

Cellucor’s COR-Perfomance™ Whey was dubbed “Breakout Supplement of the Year” at the 2013 Bodybuilding.com Awards. The prestigious awards are based on fan vote, and reflect customers’ favorite brands and products.

About Cellucor

Cellucor is an award-winning, safe and effective supplement brand known for its premier weight loss and sports nutrition product offerings. Cellucor products can be found at GNC, Bodybuilding.com, Vitamin Shoppe and select retailers internationally. Visit Cellucor.com or connect with the company on Facebook or Twitter.


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Daniel Lourenco
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