Aha Digital Marketing and Pfluger Architects Act on City of Austin's Efforts to Beautify South Central Waterfront

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Aha Digital Marketing and Pfluger Architects team up with world-renowned artist Gordon Huether to enhance Austin's improvement plan for the South Central Waterfront District.

Gordon Huether's Aha Moment is a spectacular addtion to Austin's Waterfront District.

In support of the Austin City Council’s new South Central Waterfront Plan Initiative, two local companies – Aha Digital Marketing and Pfluger Architects – are unveiling their recently acquired “Aha Moment” artwork on their co-owned property at 209 E. Riverside. Dr. Aha and Pfluger are among the first private property owners in the South Central Waterfront District to actively support the recently announced Vision + Design Intensive plan for the Central Waterfront.

The “Aha Moment” sculpture stands 14-feet tall and is approximately 20 feet in length. The piece was created by world-renowned, Napa, California artist, Gordon Huether, whose art can be found across the country, around the world and a little closer to home at the LBJ Library, Houston Hobby Airport, and the Law Building at Texas Tech University. The relationship was formed when Huether sought out Aha Digital Marketing to develop a new website for the artist.

“Brad and I are longtime Austin residents,” said Aha Founder and CEO, Deborah Pfluger. “We love our city, and very much want to support the plan to enhance the visual environment in this district. Working with Gordon on his website introduced us to his work, and we felt it would make a perfect center-piece for our property.”

The installation of “Aha Moment” is the first step in the two companies’ plans to re-invigorate their property. Their second phase will include new landscaping and accent lighting to enhance the sculpture.

“We very much support the city’s initiative,” added Brad Pfluger, an Austin native and owner of Pfluger Architects. “And, we recognize that individual property owners can team up with the city to create even more impact for this very visible gateway to Lady Bird Lake and downtown Austin.”

The Austin City Council authorized the South Central Waterfront Plan Initiative in December 2013 after several years of planning. The initiative will establish a vision and provide a cohesive set of recommendations to guide public and private development over the next 20-plus years. The plan aims to facilitate privately developed properties and publicly financed amenities working in tandem to create a beautiful public realm that supports a lively, attractive pedestrian environment, creates great public spaces, and enhances connections to the waterfront.

About Pfluger Architects
Celebrating 40 years of service, Pfluger is a 50+ person, full-service architecture, planning and interior design firm that specializes in the design of award-winning educational facilities throughout Texas. With offices in Austin, San Antonio and Houston, Pfluger’s projects include the new Performing Arts Center for Austin Independent School District; a new high school and elementary school, Leander Independent School District; Cedar Creek High School, Bastrop Independent School District; and the renovation of the residence hall floors and dining facilities at Jester Center at the University of Texas at Austin. http://www.pflugerarchitects.com.

About Aha Digital Marketing
Aha Digital Marketing is a business-focused, digital marketing and branding company with a vast amount of experience providing creative services, websites and comprehensive digital marketing and promotional materials to support clients’ business objectives. Aha is focused on creating digital brand experiences that drive action and results. The firm’s core service offering includes website design, website development and digital marketing. For more information, visit http://www.getaha.com.

About Gordon Huether
Gordon Huether was born in Rochester, NY in 1959, to German immigrant parents. He learned art composition and appreciation at an early age from his father. In the course of his initial artistic explorations, Huether was resolved to create a lasting impact on the world around him through the creation of large-scale works of art and founded his studio in Napa, California in 1987.

Gordon Huether Studio creates large-scale, site-specific art installations that are integrated into architecture and landscape for projects throughout the world. A majority of the work Huether designs is fabricated in-house, in Napa, California, by his team of craftsmen who are internationally recognized for their innovative, creative and highly professional artistry. For more information, visit http://www.gordonhuether.com.

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deborah pfluger

Gordon Huther
Aha! Digital Marketing + Creative
since: 03/2011
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