“Appothecary” Opens Shop, Concocts Psychedelic Apps

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Appothecary, aspiring to software more human than ever, opens with two products: Forager, a new, search-centric web browser; and Stereo, a new, graphical “iPod.”

Appothecary, a new “indie” software lab, has been launched by Andrew Kaz, long-time Apple developer and self-described artist.

Developer Andrew Kaz worked with Phill Ryu to create iPhone pioneer “Classics” in 2008. Classics topped the charts at #4, was featured in Apple’s TV ads, and inspired “iBooks” with its realistic visual bookcase & tactile page turns.

Appothecary represents Kaz’s return to software.

  • Appothecary today announces two apps, developed over many moons, inspired by rare extremes of the mind and passion for innovation.
  • Forager re-thinks the very idea of the web browser.

It’s search- and concept-centric.

Rather than being made of ambiguous text, searches are made of clear combinations of topics, enabling a new kind of “exploratory searching.”

“There are limitless untapped treasures to read on the internet. Combine the right pair of concepts, and you might find something amazing to you.”

"Tabbed browsing" is search-centric, too. All chosen links are grouped under their topics, so web content is always in its relevant place for reading.

“Forager is a vision for a learning environment. The first web browser of conceptual purpose."

“I made it for myself. During an intense mental period, I found myself curious about many interconnected ideas, and it seemed like the ‘web’ browser should’ve been designed for that already. It seemed so obvious to me.”

  • Stereo is a new, graphical music player.

It’s designed to enable much greater liberty in choosing music.

“So many times I would want to listen to music, but find it a chore to, frankly, scroll through Apple's app.”

“Stereo is a little like a reinvention of the jukebox - music choices become this fun thing.

“It also evokes the experience of having real CDs and records.

“But it was made for love of the practical in service of the intuitive.”

Each app is now available on the App Store for both iPhone & Mac.

For more information, please visit http://appothecary.co.

Press Contact:
Andrew Kaz


Website: http://appothecary.co


for iPhone: http://appothecary.co/forager/iphone/

for Mac: http://appothecary.co/forager/mac/


for iPhone: http://appothecary.co/stereo/iphone/

for Mac: http://appothecary.co/stereo/mac/


A full PR kit is available on the Appothecary website.


  • Full-resolution screenshots for all 4 apps, iPhone & Mac
  • Sharp icons, low-res and hi-res dimensions    
  • Appothecary logo

P.S. If you are interested in a copy of any app for evaluation or review purposes, please reply to this from your work email, and by all means, let us know if you write about our stuff!

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Andrew Kaz
+1 (908) 415-5359
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