Adchemix looks at millions of consumer interactions...to understand their intent to buy.
Boston, MA (PRWEB) May 05, 2014
Adchemix, creators of the Amplify Platform, a big data-driven digital marketing suite, today launched Discovery Amplify to help online marketers deliver the right web pages to the right visitors. Discovery Amplify is a new, key element of the Adchemix Amplify Platform that helps digital marketers acquire, engage and retain high-profit, high-lifetime value customers through search, social and display channels.
"Online visitors use an incredible array of 'expressions of intent' to show that they are ready to engage with marketers," said Tim Kilroy, CEO of Adchemix. "But most marketers don't have the insight - or staff - to create the right discovery page for the billions of intent signals their visitors give them every year."
The new Discovery Amplify module understands which expressions of intent are likely to drive traffic and conversions for the marketer but for which there is no appropriate page for the visitor to engage. Adchemix uses machine learning and predictive analytics to identify missing entry points to a marketer's site, and the newly launched Discovery Amplify module creates relevant pages, automatically. The result is thousands of new pages that offer highly-targeted content that match the consumer's intent.
At the core of the Amplify Platform is the Data Amplify module, which analyzes site content and historic visitor data to define intent patterns associated with high-value customers. This leads to high-efficiency, high-value campaigns for Adchemix' clients. The Amplify Platform already generates significant value: clients using the Amplify platform have seen, on average, a 60 percent decrease in CPC costs and have generated 24 percent more margin through Adchemix-managed campaigns.
“Adchemix looks at millions of consumer interactions daily to understand how different consumers express their intent,” added Sam Ingrassia, Adchemix CTO. "These interactions draw a bright line between intent and conversion, and we can replicate this experience at massive scale. We leverage advanced machine learning techniques and data analysis to generate the pages that your customers want to find, but more importantly, they are full of products they want to buy and content they value. We know that this personalized, targeted content will dramatically increase the value that we bring to our clients, and their customers, right away."
Adchemix is a big data marketing company that helps its clients acquire, engage, and retain high-profit customers through search, display, and social advertising. Their Amplify platform au- tomatically identifies the intent signals that high-value visitors send off, and create scaleable, intelligent campaigns to drive maximum return on investment. The Amplify platform ties together acquisition, profit and lifetime value in a seamless package. Clients using the Amplify platform have seen, on average, a 60 percent decrease in CPC costs and have generated 24 percent more margin through Adchemix-managed campaigns.