Brighton, MI (PRWEB) May 06, 2014
IP Security Reps Inc. (IPSR), the premier security manufacturer’s representative firm, announced today that the company has expanded its sales territory with Sony Electronics’ Security Systems Division into one of the most dynamic security markets in the US. IPSR now represents Sony’s security and surveillance products in the metro Chicago market. The expansion comes shortly after the company expanded into the Mid-Atlantic, New York City, New Jersey, and Philadelphia territories in late 2013. With this latest expansion, IPSR is marketing to a very large portion of the United States representing a population of over 100 million people.
“We are very excited to be expanding our company into one of the most dynamic and exciting regions for security in the United States,” said Rob Lydic, President of IPSR. “The opportunity to bring our IP-centric sales model to these markets will be a great benefit to our integrator and distribution partners.”
IPSR has been an authorized Sony Security Systems sales representative in the Mid-West region for over two years. The company has worked with customers across nearly every vertical market, helping them identify and implement the right IP-based surveillance solution for their situation. In addition, ISPR also helps customers bridge the gap between facilities managers, security personnel and IT professionals in order to ensure that everyone with a stake in the security system has the access and functionality they need to be successful.
“IP Security Reps has been one of our top-performing manufacturer’s representative firms nationally,” said Mark Collett, General Manager of Sony Electronics’ Security Systems Division. “We are pleased to be expanding our distribution relationship with IPSR and look forward to our joint success.”
About IP Security Reps Inc. (IPSR)
IP Security Reps Inc. is a leading security manufacturer’s rep firm based in Brighton, MI and has won 10 National Sales Awards over the last four years. The company was founded in 2010 by Robert Lydic with a very simple philosophy - to be the best at IP Video. Mr. Lydic has been in the IP data, voice, and video market since 1998 and has served on several entrepreneurial leadership panels in OH and is a member of the Entrepreneurs Organization Detroit Chapter since November 2003. He also co-founded another agency in 2001 that grew from $2 million in sales to over $42 million in only a seven year time span.
The company specializes in bringing today’s leading technologies to market and solving complex data communications and physical security problems that others believe impossible. Using the most advanced technologies, partnerships and industry knowledge, IPSR has expanded to become one of the largest rep firms in the US and currently represents ten leading security manufacturers. The company grew quickly in the state of Michigan during the worst economic downturn in 80 years and expanded their territory to include OH, IN, KY, West VA, Western PA, and upstate NY. In 2013, the firm was offered the opportunity to expand into the largest security markets in the U.S. which included NYC, NJ, MD, DC, DE, Easter PA, and VA. Currently, IPSR has 8 outside field engineers, 3 office personnel, and plans to add additional staff in 2014. For further information on IP Security Reps, visit http://www.ipsecurityreps.com.
Monique Merhige, President
Infusion Direct Marketing & Advertising, Inc.
Robert Lydic, President
IP Security Reps