CENTERVILLE, MA (PRWEB) May 06, 2014
Marketing Advocate, the pioneer in Through-Partner Marketing Automation (TPMA) software, will deliver a joint case study at the upcoming SiriusDecisions Summit 2014. Courtney Wiley, Vice President of Marketing for Marketing Advocate, will present alongside ZoomInfo a session titled, “Smart Data Management: How Marketing Advocate Eclipsed Its Lead-to-Revenue Conversion with ZoomInfo.”
The SiriusDecisions’ annual Summit is a unique three-day conference where SiriusDecisions analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs share how B2B organizations are solving critical issues that hinder predictable growth. The Summit will be held May 21-23 at the Hyatt Regency Orlando, and the joint case study will be presented on Wednesday, May 21, at 8 a.m. and at 10 a.m.
Marketing Advocate and ZoomInfo are business partners, and Marketing Advocate integrates ZoomInfo’s targeted, accurate data to augment Through-Partner Marketing Automation (TPMA) demand generation for the channel. According to Wiley, “There are certain benefits to keeping your organization’s database accurate and actionable: a reduction in cycle close time, surges in average deal size, and sales’ ability to engage the target audience faster. We’re excited to be able to share the stage with our friends at ZoomInfo and share the steps we took that netted a 67% increase in lead velocity in just 6 months.”
To find out more about accelerating lead-to-revenue conversion using TPMA software and contact data services, contact Marketing Advocate before Summit 2014 to schedule a face-to-face meeting.
ZoomInfo provides just-verified, detailed profiles of 95 million businesspeople, and seven million businesses, plus the market's most powerful tools for prospecting, lead generation, and recruiting. Free business contacts are available through the ZoomInfo Directory. The company's premium products include the award-winning ZoomInfo Pro, ZoomInfo Data Services, and ZoomInfo Enterprise Solutions.
About SiriusDecisions Summit 2014
SiriusDecisions is the leading global B2B research and advisory firm. It delivers the actionable intelligence, transformative frameworks and expert guidance that equips executives to modernize and elevate sales, marketing, and product performance. Summit 2014 will address how transforming sales, marketing, and product through alignment is essential to powering B2B top- and bottom-line growth.
About Marketing Advocate
Marketing Advocate accelerates revenue growth through the channel with its Through-Partner Marketing Automation (TPMA) software. The company’s industry-leading TPMA solution drives effective B2B channel marketing for many of the world’s largest brands, including HP, IBM, Microsoft, and NetApp. By maximizing lead efficiency, generating sales-ready leads, and building pipeline, Marketing Advocate helps global organizations turn channel marketing into a revenue driver. The company was recently recognized as a 2013 Gartner “Cool Vendor” and showcased as a corporation that is innovating sales and marketing techniques to help global IT providers go to market more effectively.