Yamaha Debuts Mariachi and Norteño Keyboard Expansion Pack with Authentic South of the Border Voices and Styles

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New offering, which follows last year’s successful Yamaha Banda pack, is available as a free download through September 30.

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“We see great potential in our latest expansion pack that enables any musician to fully explore these vibrant folk music styles,” said Mark Anderson, director of marketing.

Yamaha’s Keyboard Division today introduced the Mariachi and Norteño Voice and Style expansion pack for its PSR-S650 keyboard, enabling musicians to play songs in these popular musical genres more authentically. The musical tools for playing TexMex, a genre that is influenced by Norteño but with more contemporary instrumentation, are also included. The package will be available as a free download through September 30, 2014.

Following on the success of the popular Banda expansion pack released by Yamaha last year, this new offering was enthusiastically received by performers of all skill levels during demonstrations at the 2014 NAMM show held in Anaheim, California this January.

“Like Banda, Mariachi and Norteño music continue to grow in popularity not only in Mexico, but throughout the U.S. and in the Mexican-American community and around the world and across diverse cultures,” said Mark Anderson, director of marketing, Keyboard Division, Yamaha Corporation of America. “We see great potential in our latest expansion pack that puts new instrument Voices and Style sections along with other authentic touches that enable any musician to fully explore these vibrant folk music styles.”

The Mariachi and Norteño Voice and Style expansion pack provides wide access to the signature sounds that make these genres come alive:

Mariachi: Real Vihuela, Guitarron, Mariachi trumpets and more;

Norteño: Accordions and Bajo Sexto;

TexMex: Sophisticated harmonies and syncopated drums

The expansion pack adds yet another layer of authenticity and fun to these Mexican musical forms with a varied selection of Gritos, the fun, vocal exclamations, and Chifidos (or whistles) that add energy and flavor to the music.

The new samples featured in this pack can be integrated into a variety of Mega Voices that can be used for programming Styles and creating playable Voices for performers to use in solos.

For more information, please visit http://4wrd.it/YAMAHAEXPANSIONPACKS.


About Yamaha
Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and Nexo commercial audio products, as well as AV receivers, amplifiers, Blu-ray/CD players, iPod docking systems, earphones, headphones, home-theater-in-a-box systems, sound bars and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, professional music, installation and consumer markets.

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