'We wanted to present a fresh, authentic brand that exemplified our vision of optimism, quality and professionalism for our school in Anguilla, which we consider our premium campus,' says Dr. Kallol Guha, President of Saint James School of Medicine.
Chicago, IL (PRWEB) May 06, 2014
Saint James School of Medicine, a top Caribbean medical school based on the island of Anguilla in the Lesser Antilles, has introduced a new brand and website to match the needs of the students seeking a quality medical education in the Caribbean. A contemporary update to the institution’s logo is complemented by a central branding message that spotlights the positive experiences of Saint James School of Medicine-Anguilla’s students and faculty. The new campaign has helped boost enrollment, and this week Anguilla’s campus welcomes its largest summer intake with 47 bright young students from the U.S. and Canada entering their first session bringing the grand total of students in the Anguilla campus to well over 300 students.
“We wanted to present a fresh, authentic brand that exemplified our vision of optimism, quality and professionalism for our school in Anguilla, which we consider our premium campus,” says Dr. Kallol Guha, President of Saint James School of Medicine.
The logo, brand elements and website created by TimeZoneOne’s international advertising and design team, brings the personal story of students and faculty center stage, using first-hand experiences that illustrate why the Anguilla campus is a top choice for U.S. and Canadian students seeking a quality, affordable medical education in the Caribbean, and the opportunity to participate in clinical rotations in U.S. hospitals.
The new Anguilla logo respects the heritage and history of the school’s brand, utilizing elements familiar to past and present students. It is a modern design highlighted by blue and golden yellow colors that evoke the premium nature of the school, complemented by gold – signifying success, achievement and triumph. The included caduceus symbol (intertwining snakes) visually ties the school with medical education.
The new website refreshes and modernizes the online experience delivered to new and current students. The site is more engaging, using large images and inspirational quotes from current and past students, complemented by easy-to-use navigation and snapshot visuals of what the school offers for academic and student life. The resulting interactivity has positively impacted recruitment efforts which are personally supported by the school’s expert enrollment team.
This rebranding strategically coincides with the opening of a brand new third campus of Saint James School of Medicine, adding to the current one in Anguilla and the flagship school in Bonaire. The newest campus is located on St. Vincent, the largest of the group of islands that make up the St. Vincent and the Grenadines. This campus, that opens its doors in May of 2014, and offers the same format of medical education with the Basic Sciences in the Caribbean campus and the clinical sciences in affiliated U.S. hospitals.
“At Saint James School of Medicine, we believe that a medical career should be achievable for everybody with the commitment and ability to succeed,” adds Dr. Guha.
Since 2000, the accredited international group of medical schools has offered a strong medical degree program led by highly experienced medical educators and physicians from universities and colleges in the United States and Europe.
For information on enrollment and tuition, visit http://www.sjsm.org or call 800-542-1553.