Boston, MA (PRWEB) May 06, 2014
“With our acquisition of both titles earlier this year, it became clear that by combining the editorial strengths of the two magazines, we would have the ‘best in class’ diabetes publication,” said Susan Fitzgerald, Vice President and Group Publisher of Madavor Media.
Fitzgerald went on to say: “Diabetes Self-Management’s award winning editorial focus provides practical information, focusing on the day-to-day and long-term aspects of diabetes in a positive and upbeat style. It provides readers with news, facts and advice that help them take an active role in learning to live a happier and healthier life with diabetes. Further, living with diabetes doesn’t have to mean living with a dull and dreary diet. Diabetic Cooking is the first and only magazine whose editorial mission is to provide readers with the finest selection of delicious and nutritious recipes that are easy to prepare and diabetes friendly with mouthwatering full-color photography.”
Current subscribers will now receive the incredible value of two trusted magazines for the price of one. Advertisers will benefit from a diabetes publication that offers a larger rate base of 430,000, a fresh look and even more engaged readers. The new magazine will combine the great recipes and photography from Diabetic Cooking with the award winning articles from Diabetes Self-Management to create an alluring product for subscribers and is sure to be a winner on the newsstand.
Madavor Media’s focus will be on building one exceptional multimedia brand that reaches the largest audience of consumers with diabetes. The combined readership consists of consumers that are highly motivated and devoted to actively managing their diabetes, and the magazine will deliver engaging content that influences them at a time when they are most receptive to learning about new products and services.
In addition to reaching millions of consumers, the new combined magazine will be delivered to professional waiting rooms of physicians who are high prescribers of diabetes therapy. It will also be sent to members of the American Association of Diabetes Educators, and Dietitians that are members of the Diabetes Care and Education Practice Group.
The new Diabetes Self-Management family of media products will deliver relevant content across multiple platforms, including the printed magazine, a line of best-selling diabetes books, digital editions of the magazine, a high traffic website, social media and email newsletters. Each delivery touch point will complement and reinforce the others, providing advertisers a one stop shopping opportunity to develop mutually reinforcing messages that reach consumers across multiple channels.
The first issue of the new Diabetes Self-Management with Diabetic Cooking will be sent to subscribers in July with a newsstand launch set for September.
For further information contact:
Vice President/Group Publisher
Madavor Media owns and operates enthusiast magazines on a variety of subjects from sports to music to health and wellbeing. The Wellness Group includes Diabetes Self-Management, Practical Diabetology, Arthritis Self-Management, Gluten-Free Living, FOAM, flash deal website Gluten-Free Saver and the Gluten-Free Living Conference. The Enthusiast Division encompasses titles such as JazzTimes, BirdWatching, The Writer, Volleyball, International Figure Skating, GolfGetaways and Art Business News. Madavor’s primary office is located just outside of Boston, Mass., with satellite locations and employees stationed nationwide. For more information visit http://www.madavor.com.