Rastelli Foods Group Controls Pricing in a Rising Market

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As a vertically-integrated company, Rastelli Direct is uniquely able to control pricing through direct ownership of cattle and exclusive partnerships with artisan farmers that limit additional costs. As a result, they are able to pass their savings on to the customer.

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Federal forecasters estimate that retail food prices will rise as much as 3.5% this year – the biggest annual increase in three years.

Rastelli Direct, a company that began as a small storefront located in southern New Jersey, has recently become the only company in the food industry with four divisions: online, global consolidation and distribution, processing/manufacturing, and food service. The company, which specializes in providing gourmet meats, has adopted a vertically-integrated business model which cuts out several steps in the process of taking quality meats from the farm to the tables of their customers. As a result, they are able to provide insurmountable savings to their clientele.

"Federal forecasters estimate that retail food prices will rise as much as 3.5% this year – the biggest annual increase in three years," states Rastelli's Marketing Director, Michael Carr. "The inflation comes despite sharp decreases over the past year in grain prices, which includes corn, after a big U.S. harvest." As a result of the spikes in food costs, Americans are in desperate need of savings.

That's where Rastelli's sales channel comes in: it is unique in that it cuts out the middle-men. They have direct ownership over their cattle as well as exclusive partnerships with artisan farmers, so additional costs are limited. With fewer links on the supply chain, there are fewer areas in which costs can be marked-up.

Competitors, on the other hand, work with third-party providers in order to raise, harvest, and process food products. Each of these additional steps add costs – and the end consumer takes the brunt of the impact.

However, lower prices don't mean that quality is compromised. Rastelli's beef cattle are domestically raised and humanely harvested in the Midwest and Southwest, and the company hand-selects, expertly trims, and minimally processes their offerings through their USDA, FDA, and HAACP-certified facilities. They provide products to some of the most prestigious culinary teams at the world's best restaurants, resorts, and casinos.

The company's global consolidation and distribution branch, Rastelli Global, allows them to distribute to more than 80 countries worldwide while simultaneously servicing at-home customers across the United States.

About Rastelli Direct:
Rastelli Direct is dedicated to providing premium meat, seafood, and gourmet gifts to its customers. It began as a small storefront in Southern New Jersey and has quickly grown into a multi-faceted industry leader in processing, fulfillment, and global consolidation. It has become one of the few vertically integrated premium food companies in the United States.

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Andrea Carr
Rastelli Direct
+1 (856) 371-8758
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