Digital Gift Cards Are The Perfect Gift to Pamper Mom this Mother’s Day

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Transaction Wireless powers merchant gift card programs for Mother's Day.

Transaction Wireless, the pioneer and global leader in providing electronic, mobile, social and traditional plastic B2C and B2B gift cards via their patented enterprise technology platform is supporting over 150 brands this Mother’s Day, to deliver a gift Mom will love on her special day.

“Mom’s work tirelessly to support their families every day. By providing those that will not be spending time with mom on her special day or for the last minute shoppers, a personalized digital gift card is the perfect solution,” says Thomas Niedbalski, Senior Vice President of Business Development, Transaction Wireless. “We’ve seen Mother’s Days sales increase over the past few years and predict it will continue to grow. This is a natural transition because the use of smart phones, tablets and other mobile devices has increased significantly with consumers. Coupled with the ability to personalize digital gifts cards, send them last minute, and know they will be received on time, is a huge benefit because no one wants to disappoint Mom on Mother’s Day.”

According the NRF’s Mother’s Day Spending Survey conducted by Prosper Insights & Analytics, consumers will spend an average of $162.94 on mom this year. Total spending is expected to reach $19.9 billion.

This universal holiday focuses on showing mom that she’s appreciated. Of those consumers shopping for a gift, 43.3 percent will buy mom a gift card, up 41.5 percent from last year; total spending is expected to reach $2.1 billion, up from $2.0 billion last year, a rise of 5%.

With Mother’s Day just around the corner and digital gifting’s increase in popularity, some merchants are helping shoppers create memorable moments by offering great deals on gift cards. Some TW clients are offering the following Mother’s Day deals online:

99 Restaurants - Purchase a $25 (plastic only) gift card and receive a $5 bonus card
Applebee’s – Purchase a $50 gift card and receive a $10 digital gift card
Chili’s® Grill & Bar- Purchase a $25 gift card and get a free dessert
Darden Restaurants (Olive Garden, Red Robin, Longhorn Steakhouse, Bahama Breeze, Seasons 52, The Capital Grille, Eddie V’s, Yard House) – Purchase $50 gift cards and receive a $10 digital gift card
Max & Erma’s - Purchase a $25 gift card and receive a $5 digital bonus card
O’Charley’s - Purchase a $25 gift card and receive a $5 bonus card
Village Inn - Purchase a $25 gift card and receive a $5 bonus card at participating restaurants
Reward and appreciate mom even more this Mother’s Day with the ultimate gift from Teleflora and Spafinder Wellness 365™ – flowers paired with a gift card for a luxurious spa experience! There are a variety of beautiful, fresh floral arrangements to select from at Teleflora, plus Spafinder eGift Cards in increments of $25, $50, or $100. So, in addition to enjoying a gorgeous floral arrangement, mom can also use her gift to select the spa service, beauty treatment or other wellness offering she chooses at any of Spafinder’s 20,000 partner locations worldwide."

For more information, please visit or contact sales(at)transactionwireless(dot)com.

About Transaction Wireless

Transaction Wireless (TW) is the leading cloud-based enterprise solution for B2C and B2B gift cards, helping retailers and partners worldwide to evolve their traditional gift card business into electronic, mobile and social commerce platforms. Since 2006, Transaction Wireless has worked with more than 150 brands to offer the most innovative, versatile PCI Level 1 gift cards and integrated marketing capabilities in the industry, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. The company is trusted by some of the biggest brands in retail such as American Blue Ribbon Holdings, American Eagle Outfitters, Applebee’s, Bahama Breeze, Bass Pro Shops, Bob Evans Restaurants, Boston Market, Buckle, Buffalo Wild Wings, California Pizza Kitchen, The Cheesecake Factory, Chili’s® Grill & Bar, Chipotle, Comcast, Cracker Barrel, Domino’s Pizza, Earl Enterprises, Eddie V’s, Fandango, Finish Line, Groupon, Houlihan’s Restaurants, iHop, Kahala Corp., Land’s End, Longhorn Steakhouse, Marine Corps Exchange, Mimi’s Café, Olive Garden,, Panda Express, Red Lobster, Red Robin, Seasons 52, Sport Chalet, The Capital Grill, Yard House, and more. Transaction Wireless also provides its scalable technology to a number of partners including Hallmark Business Connections, HP, SVM, SVS and more.

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Thomas Niedbalski
Transaction Wireless
+1 888-522-8520 Ext: 201
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