Crafter CMS Named in EContent Magazine’s Trendsetting Products List For 2014

Crafter Studio, the user-friendly content authoring, management and publishing application that allows marketers to create personalized digital experiences, is recognized by the leading authority on digital publishing, media, and marketing.

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Reston, VA (PRWEB) May 07, 2014

Crafter Software (http://craftersoftware.com), the award-winning provider of innovative Web content management software that drives high performance, personalized digital experiences, announced today that its Crafter Studio product has been named in EContent’s Trendsetting Products List For 2014.

“If you work in the digital content industry, you probably rely on dozens of tools to get your job done,” says EContent editor, Theresa Cramer. “Here at EContent, we turned to our inboxes, to our coverage, and to our contributors to find out what those trendsetting products are in 2014.”

Using Crafter Studio’s powerful and easy-to-use tools, content producers can create timely content without any involvement from developers or IT administrators. The power of creating rich content and delivering dynamic experiences is entirely in the hands of business users with Crafter Studio.

To deliver personalized experiences with Crafter Studio, marketers are able to create different personas within their target audience and deliver tailored content to individual users or groups, building an engaging experience across the Web, mobile, and social channels.

“We at Crafter Software are honored to be included in EContent’s Trendsetting Products List for 2014,” said Russ Danner, Vice President of Products at Crafter Software. “Crafter CMS enables our enterprise customers to create the digital experiences that foster true customer engagement.”

View the complete list of Trendsetting Products featured in the May issue of EContent magazine at: http://www.econtentmag.com/Articles/Editorial/Feature/EContents-Trendsetting-Products-of-2014-96704.htm.

About Crafter Software

Crafter Software enables the creation of rich and engaging websites, mobile applications, and multi-channel digital experiences. Available both in the cloud and on-premise, Crafter Software’s solutions are based on the award-winning Crafter CMS open source project, which was built from the ground up as a modern platform for creating more relevant Web and mobile experiences through targeted delivery of personalized content. Serving as the lynchpin between enterprise systems and end users, Crafter’s solutions enable marketing, sales and support teams to author and manage content while harvesting analytics and data-driven insights to deliver engaging experiences across all digital channels - the Web, mobile, social, and more. For more information, please visit: http://craftersoftware.com and http://craftercms.org.


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