St. Louis, MO (PRWEB) May 06, 2014
Today, aisle411 (aisle411.com) – the indoor retail mapping platform used by major retailers across the U.S. to help consumers quickly find what they need while shopping – announced a business collaboration with Motorola Solutions’ MPact Platform for Mobile Marketing (motorolasolutions.com), which is a unified indoor locationing platform leveraging both Wi-Fi and Bluetooth® Smart technology generating unique shopper insights and engaging shoppers in aisle.
The technology offerings from aisle411 and Motorola Solutions together fully-digitize retail shopping environments, combining aisle411’s mobile indoor maps and searchable inventory with Motorola Solutions MPact Bluetooth Smart indoor location technology.
“aisle411 is committed to continually enhancing the consumer shopping experience inside a retail
environment,” said Nathan Pettyjohn, CEO of aisle411. “Combining aisle411’s indoor searchable maps with Motorola Solutions MPact Platform allows retailers to take the shopping experience one step further by messaging the shopper with unique information and offers based on a shopper’s location within the store, and generate powerful shopper insights that can help plan product offerings and store layouts.”
aisle411’s technology platform integrates with Motorola MPact “Beacons” -- small sensors placed strategically throughout a retail store that are equipped with Bluetooth Smart technology and compatible with Apple and newer Android smartphones. aisle411’s proprietary location platform interprets the beacon, store location and shopper intent to deliver relevant messages which can include welcoming the customer back to the store, asking the customer if they need assistance once they reach the product they are searching for, or displaying coupons for items they are currently near.
“Motorola Solutions is dedicated to offering a comprehensive suite of in-store technologies to enhance the shopping experience,” said Girish Rishi, senior vice-president, Motorola Enterprise Solutions “aisle411 is a leader in providing retailers with inventory searchable store maps designed to engage shoppers and help retailers increase store sales. Our alignment in helping retailers with in-store technologies makes this relationship a natural fit.”
Headquartered in St. Louis, Missouri, and founded in 2008, aisle411 provides a comprehensive in-store search and navigation solution for consumers via mobile technologies with support for iOS and Android devices. aisle411’s proprietary system collects, organizes and monetizes retailers’ product inventory location data and enterprise software space planning systems and store maps, providing an in-store search and navigation platform that meets the scalability demands of leading retailers. Additional information is available at: http://www.aisle411.com/
About Motorola Solutions
Motorola Solutions is a leading provider of mission-critical communication solutions and services for enterprise and government customers. Through leading-edge innovation and communications technology, it is a global leader that enables its customers to be their best in the moments that matter. Motorola Solutions trades on the New York Stock Exchange under the ticker “MSI.” To learn more, visit http://www.motorolasolutions.com. For ongoing news, please visit our newsroom or subscribe to our news feed.