Big Purple Dot Launches a New Innovative Portal That Allows Lenders, Real Estate Agents to Better Share and Manage Leads

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New Lead-Generating Solution Set to Revolutionize Residential Lending and Sales Markets

There’s never been an easier and more safeguarded way to share data than with our new lead management system. - Roxana Davidoff, CEO

Leading online residential real estate information provider Big Purple Dot launches a free, innovative portal for lenders and agents to better generate and share sales leads in a real-time, transparent system designed to secure and maximize business for both parties. With this new platform, agents get a free customer relationship management (CRM) profile, as well as a chance to work with a lender that may cover a portion of their marketing costs on popular portals like Zillow, Trulia, and, in addition to offline marketing tools like direct mailers and billboards.

“Leads are the lifeblood of the residential real estate sales and lending markets,” said Roxana Davidoff, chief executive officer of Irvine-based Big Purple Dot. “There’s never been an easier and more safeguarded way to share data than with our new lead management system, which utilizes a lightning-fast CRM software that is simple to use and secure.”

Big Purple Dot improves existing online lead-generating systems, saving money and time for all parties involved. Perhaps most importantly, the system improves a lender’s ability to track and manage leads the instant they are generated from e-marketing campaigns they underwrite for their real estate agent partners, who in turn share leads with lenders. Big Purple Dot also assigns tracking numbers to each online and offline ad to allow lenders to determine which agent leads came from which ads they helped pay for.

Sales lead solutions from Big Purple Dot cost $99 per month, and provide tracking and aggregation of all information, while also allowing agents and brokers to access information anytime on a single screen over a secure Internet connection. “With Big Purple Dot, lenders and agents can share documents, notes, appointments and phone calls with clients, along with a host of other information,” said Davidoff. “In addition, Big Purple Dot’s Smart Lead Analysis allows a lender to track which co-marketing campaigns are working, and which ones aren’t as effective. This ensures that lenders’ marketing dollars are being spent as efficiently as possible.”

In addition to the launch of this lead management system, Big Purple Dot also joined Zillow Tech Connect, a service offered by Zillow Inc., the leading real estate information marketplace based in Seattle. Zillow Tech Connect allows technology companies to partner with Zillow to integrate their systems for brokers and agents who use Zillow as a key component of their marketing efforts – at no additional cost.

“We’re excited to bring Big Purple Dot’s CRM expertise to the large audience of real estate professionals who leverage Zillow Tech Connect,” Davidoff said.

For more information about Big Purple Dot, visit

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Rubina Jaffer
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