Sunnyvale, CA (PRWEB) May 07, 2014
Duarte, Inc., leader in storytelling and visual thinking principles, today announced the launch of its all-new eCourse. Duarte’s mantra is, “Never deliver a presentation you wouldn’t want to sit through.” – and the same can be said for its new eCourse. Designed to provide leaders and individuals the training and tools they need to develop and deliver compelling presentations, Duarte packages its latest incantation of VisualStory™ training in a smart, fun wrapper.
“We’re very serious about providing companies and individuals with training that helps them persuade audiences, shift mindsets, and change organizational culture,” said Laura Wall Klieves, VP Academy at Duarte. “However, most training is deathly boring. We apply our principles to create smart, engaging learning environments. And we feel we’ve exceeded expectations with our Persuasive Presentations eCourse.”
Through immersive modules led by Duarte CEO, Nancy Duarte, learners watch, listen and practice skills that enable them to deeply and effectively connect with their audiences. Based on Nancy’s third book, the HBR Guide to Persuasive Presentations, the new Duarte eCourse is divided into three unique curricula – Storytelling, Visualizing, and Presenting.
Important research conducted by Zenger/Folkman, a leadership development consultancy, showcases business leaders who have gone from being poor leaders to good ones through improving their communication effectiveness. The study also shows struggling leaders who spend time improving presentation skills can reap immediate payoff. These same rules apply for anyone in an organization trying to effectively convey messages or persuade audiences. There is a universal need to develop strong, transparent, motivating communications in order to succeed. Yet, the pervasive lack of these skills remains an issue with expensive ramifications – leading to employee turnover, low morale, and lost potential. On the contrary, the ability to successfully communicate with presentations can lead to a significant upside. Mark Matson, founder and chief executive of Matson Money, says Duarte’s presentation training and advice helped him communicate more persuasively with clients. And he credits the Duarte approach with helping him bring in $700 million in new money in 2013.
“Persuasive communication skills can accelerate ideas, compel audiences, cross cultural divides, and propel careers,” said Wall Klieves “But finding time and money for training can be challenging. We believe being busy shouldn’t keep people from becoming better. Our new, non-traditional eCourse provides the means for anyone to improve presentation skills at their own pace, in a fun and dynamic learning environment. Just as with our instructor-led workshops, learners will acquire immediately applicable skills, and a new approach to delivering presentations that have the power to change individuals, organizations, or even mankind.”
Duarte’s Persuasive Presentations eCourse teaches critical presentation skills in a way that is entertaining and interactive for learners. It offers an abundance of informative, visually rich and interactive content, delivered in bite-size chunks. The online training is open to anyone looking to transform their own content, or others’ content, and dense data into clear, visual stories. It was created for those who are unable to join one of Duarte’s four instructor-led workshops, or prefer the flexibility of an online, self-paced learning environment. Course curricula includes:
Storytelling focuses on audience, message, and story. During this section, learners are exposed to a new approach to developing presentations, beginning by understanding the context of their communication and learning to work within a persuasive story framework. Learners understand audience empathy and emotional appeal, arrange messages for greater impact, strengthen story attributes and create a S.T.A.R.™ moment (Something They’ll Always Remember).
Visualizing focuses on slide design. Throughout this curriculum, learners discover the best practices for visually displaying messages, including editing down to one idea per slide, avoiding visual clichés, arranging slide elements for clear communication, and turning words into diagrams in order to create more memorable presentations and stronger calls-to-action.
Presenting focuses on presentation delivery and impact. Learners practice techniques for delivering presentations, including best practices for remote presenting and managing social media, as well as a post-presentation action plan.
Duarte soft-launched its Storytelling curricula in November 2013, and has already received a Silver award in the Training / E-learning category by the Horizon Interactive Awards. As Wall Klieves said, “this bodes well for the success of our eCourse and impact on our clients.”
Pricing and availability
Duarte’s full Persuasive Presentation eCourse is available today via the Duarte Academy at http://www.duarte.com/services/#academy. The self-paced course retails for $495 per person, with corporate packages available for volume purchase.
About Duarte, Inc.
Duarte, Inc. creates presentations and offers training based on our unique VisualStory™ methodology, which was outlined in Nancy Duarte’s three best-selling books – Slide:ology™, Resonate™, and the HBR Guide to Persuasive Presentations. Duarte’s methodology combines storytelling and visual thinking principles to create persuasive communications designed to shift audience beliefs and behaviors. For more information, visit http://www.duarte.com.
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©2014 Duarte, Inc. All rights reserved. VisualStory, Resonate and Slide:ology, S.T.A.R. moment and Persuasive Presentations eCourse are trademarks of Duarte Press, LLC.