Savviest Brits revealed in study by TopCashback

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Having endured a recession and multiple austerity measures, most Brits have become savvier than ever when it comes to parting with their precious pounds.

The Savviest Brits are...infographic

Money-saving is always a hot topic and boasting about a bargain is now officially socially acceptable. When it comes to spending however, who are the savviest Brits? A study by TopCashback, released today, reveals the typical traits of Britain’s top money-savers.

Key findings revealed that the savviest Brits are:

  •     Aged between 21 and 30
  •     Employed
  •     Found in the South East
  •     Earning between £21-£40k
  •     Shop in Tesco
  •     Are tea drinkers
  •     Have two hobbies

The full set of statistics are displayed in the The Savviest Brits Infographic

  •     ENDS    -

Notes to Editors
Results based on a survey of 735 respondents
Case studies are available upon request

Media contact
For information about, consumer-spending insight and access to hundreds of consumer case studies, please contact press(at)topcashback(dot) or call Lindsey Casey, Francesca Williamson or Anna Hammond on 020 3489 6464.

About TopCashback (, the UK's most generous cashback site, passes up to 105% of the commission rate that retailers pay it - to advertise their products and services – back to its members. The site has more than 3.5 million members, which is more than double the amount of members in the last two years alone.

TopCashback includes more than 4,000 merchants, from high street big names to smaller, niche online sellers. £3.1 million cashback is earned by TopCashback’s members each month, with £600 million worth of transactions passing through it each year. Consumers effectively get, on average, a 7% discount on each transaction they make simply by clicking through to their chosen retailer via, instead of going to the retailer’s website directly.

TopCashback also provides consumers with discount codes and vouchers, which can be used in conjunction with earning cashback. In 2012 it launched seven product-comparison tools, covering credit cards and insurance policies, which uniquely find the cheapest and most appropriate products for consumers’ needs while paying the commission rate to the individual as a cashback rebate on top.

In January 2013 TopCashback was the first cashback site to provide consumers with access to money-saving services through mobile phone camera technology with its ‘Snap & Save’ service, which gives shoppers cashback on in-store purchases.

In June 2013 TopCashback launched ‘TopCashback Plus’, which enables members to get the very best, unrivalled rewards from their shopping. Plus members receive 105% cashback on all purchases and fast-track customer service in addition to a host of other features. The ‘TopCashback Classic’ free service is still available to members inclusive of all its original benefits. was named Britain’s 98th fastest growing private company in The Sunday Times Virgin Fast Track 100, in December 2013. In 2012 it ranked 35th in the league and in 2011 it ranked 5th.

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Lindsey Casey
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