New York, NY (PRWEB) May 06, 2014
Designed specifically for media and publishing professionals, min's May 20 Content Marketing & Innovation Summit in New York City is an immersion into today's advertising environment, with a focus on native advertising and sponsored content. The driving goal of the summit is to offer real-word ideas and tried-and-true techniques to best attract advertisers and grow advertising revenue.
Attendees of min’s Content Marketing & Innovation Summit will gain a comprehensive understanding of what advertisers want and the know-how to sell it to them. Key takeaways from the summit include selling branded content, creating “sticky” content, new organizational structures, mobile strategies, lead generation, integrated marketing programs that work and more.
Featured Speakers of min’s May 20 Summit Include:
Keynote: Stephanie Losee, Managing Editor, Dell Global Communications, Dell
Michelle Barna, Social Media Communications Director, Deep Focus
Andrew Boer, President, Movable Media
Lee Brown, Global Head of Brand Partnerships, Tumblr
Ekapat Chareonlarp, Vice President of Strategic Development & Head of Studio SIX, IDG Strategic Marketing Services
Maya Draisin, Associate Publisher, WIRED
Kerry Dyer, Publisher, U.S. News and World Report
Ronan Gardiner, Vice President/Publisher, Men’s Health
Vince Giorgi, Vice President, Solutions Development, Hanley Wood Marketing
Andrew Hanelly, SVP, Strategy, McMurry/TMG
Krystle Kopacz, General Manager, Digital, Atlantic Media B2B division
Duncan Milne, Vice President, Rodale Grow
Grant Owens, VP, Planning, Razorfish
Rob Rasmussen, Chief Creative Officer, Story Worldwide
Robin Riddle, Publisher, WSJ Custom Studios
Seth Rogin, Chief Revenue Officer, Mashable
Dan Rubin, Director, Digital Strategy, Meredith Xcelerated Marketing
Chris Schraft, President, Time Inc. Content Solutions
Nicole Amico Smith, VP Sales, Livingly Media
Peter Westerman, Chief Audience Officer, Summit Professional Networks
To learn more about min’s Content Marketing & Innovation Summit and to view the full agenda, visit http://www.minsummit.com.
The day before the Summit, min will host the Digital Awards Breakfast at the Grand Hyatt in New York City to salute the winners and honorable mentions of the Digital Awards program. Keynoting the awards breakfast will be CBS Interactive Media Group’s Christy Tanner. One – and two-day packages are available. For registration questions, contact Saun Sayamongkhun at saun(at)accessintel(dot)com.
The Content Marketing & Innovation Summit is sponsored by MediaRadar and SnapApp. For sponsorship inquiries, contact Tania Babiuk at tbabiuk(at)accessintel(dot)com.
min is the industry's trusted source on the consumer and b2b magazine business, reaching thousands of media executives through print, online and in-person events. For more than 60 years, min has been serving the magazine and media community with unparalleled coverage of this ever-changing industry. For more information, visit minonline.com.