Rallyverse Selected As Radian6 Buddy Media Social Studio Partner

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Rallyverse enables customers to discover, curate, and create social content at scale.

Rallyverse, today announced it has been selected as a partner application for Radian6 Buddy Media Social Studio, the collaborative social content marketing, social engagement, publishing and analytics solution platform from the Salesforce ExactTarget Marketing Cloud. Rallyverse brings its patented industry-leading Enterprise Content Discovery and Curation technology to the Radian6 Buddy Media Social Studio to help marketers discover, curate and create relevant brand content from within the Social Studio.

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  •     “Creating relevant and engaging content at scale — for multiple social networks across multiple markets — is a challenge that every global brand faces,” explained Rallyverse CEO Joe Doran. “Two thirds of marketers admit that they struggle to contextualize content while 57 percent have issues finding and discovering content. With Rallyverse’s patented content recommendation technology embedded in the Radian6 Buddy Media Social Studio, brands will be able to create great content at the scale and speed that the market demands, all tuned to their brand objectives and to the topics that are trending in social media in real time.”
  •     “Marketers realize that to be successful, they need to scale content marketing, social engagement, publishing and analytics between employees and teams,” said Marcel LeBrun, SVP, Salesforce ExactTarget Marketing Cloud. “Having Rallyverse as a Radian6 Buddy Media Social Studio launch partner will help companies achieve social marketing success.”

Product Features

  •     Rallyverse’s patented content recommendation algorithm creates ready-to-send social media posts from the brand’s owned and curated content assets based on real-time analysis of trending topics from social media, helping brands to identify and share the content that’s most relevant to their audiences on social media right now.
  •     Rallyverse’s personalization tools record user preferences to automatically update the recommendation algorithm based on the brand’s real-time feedback, making sure that each set of recommendations reflects the brand’s values in real time.
  •     Deep integrations with a brand’s CMS and content assets allows Rallyverse to help brands identify existing content assets that connect to real-time trending conversations within their communities.
  •     Rallyverse offers brands a broad set of controls to allow them to customize content sources by market, audience, campaign and topic, and allows them to browse content recommendations via a simple visual interface and filter, search and sort content based on topic, source, and type.
  •     A tight connection to the Radian6 Buddy Media Social Studio makes it easy for brands to collaborate on content creation and publishing.

Additional Resources

  •     For more information on the Salesforce ExactTarget Marketing Cloud, visit http://www.exacttarget.com.
  •     For more information on Rallyverse, visit http://www.rallyverse.com.
  •     Watch the Radian6 Buddy Media Social Studio demo video.
  •     Like Salesforce ExactTarget Marketing Cloud on Facebook
  •     Follow @rallyverse @salesforce, @exacttarget and @marketingcloud on Twitter


About Rallyverse

Rallyverse helps marketers discover, curate and share great content. Rallyverse’s SaaS content marketing platform uses patented technology to recommend the most relevant content for marketers to distribute to social media, blogs, email and beyond. Founded in 2010 and based in New York City, Rallyverse has experience helping enterprises like Humana, Microsoft, Johnson & Johnson, ADP, LinkedIn, TMP Worldwide and Intuit to scale their content marketing. For more information about Rallyverse’s solutions for marketers, visit Rallyverse.com, or send an email to sales(at)rallyverse(dot)com.

The ExactTarget and Salesforce names and logos are the exclusive property of http://www.salesforce.com.

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Gabe Bevilacqua
since: 06/2010
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