EndlessTV Launches the Missing Start Screen App for Video

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Watch free, personalized video powered by EndlessTV’s video genome.

EndlessTV is free, personalized TV for phones and tablets.


What if your TV remote could automatically pick what you should watch right now?

The EndlessTV app is now available for free to download from the App Store, Google Play and Kindle Store.

EndlessTV redefines how consumers will watch video in the mobile era. While mobile devices have emerged as the preferred method for video consumption, the user experience for viewing on tablets and phones is still rooted in a traditional desktop experience. Until now, until EndlessTV.

With EndlessTV, users tap to add the channels they want. Users swipe to navigate between short clips. Videos load seamlessly without lag or latency, just like on TV. EndlessTV is revealing the “video genome” to personalize every users viewing experience. Using millions of data points from gestures, metadata, and user favorites, EndlessTV’s video genome learns each person's preferences and surfaces the most engaging videos in real time. The result: EndlessTV triples a user’s time spent viewing videos.

“What if your TV remote could automatically pick what you should watch right now?” says Michael Weiksner, Ph.D., CEO of EndlessTV. “That’s what EndlessTV’s video genome delivers to you, whether you are in the living room or on the go.”

For media partners, EndlessTV is a platform to distribute and monetize video on mobile. Partners include traditional brands like WSJ, AP, and QVC, and new brands like Complex, PopSugar, Newsy, Wochit and Newslook.

“The AP reaches more than half the world’s population each day, and mobile is a rapidly growing channel to watch the news,” says Bruce Glover, Deputy Director, AP Digital. “EndlessTV helps us reach our existing viewers as they shift to mobile, and the next generation who will never experience traditional TV."

"It's no secret that mobile consumption of video is on the steep climb,” says Nathan Brown, GM of Video, Complex Media. “As we look at distributing our content across all platforms on and off Complex.com, Endless TV's native player is one way we will start to optimize distribution for mobile viewership."

“The tap and swipe are intimate gestures that have fundamentally transformed everything about what, where and how we watch video,” says Nathaniel McNamara, President of EndlessTV. “Now with EndlessTV, our viewers can consume the terrific content produced by traditional brands like the AP and Reuters and new brands like PopSugar and Complex in our native mobile experience.

Everyone who previously downloaded the app and was on the waiting line — more than 10,000 people — got early access this morning, and now the app is available to anyone with a mobile phone or tablet. The flagship TV app is the cornerstone of EndlessTV’s network of apps, which include 15 TV apps focused on specific verticals, including Sports, News, Fashion and Tech that have been downloaded over 500,000 times.

Meet EndlessTV. Watch free, personalized video. EndlessTV is optimized for swiping:

“Bare metal” native player optimized for viewing on mobile
    > Swipe to view next video, with no lag or latency
    > Tap to pause, with a chromeless video player
    > Intuitive interface to pick and start channels

Video genome has led to 3x longer viewing times
    > Millions of data points (views, taps, and swipes) to surface the best videos
    > Surfaces the most engaging videos, based on implicit data like swiping and explicit data like channel selections and favoriting videos from other viewers like you
    > Personalizes your experience based on which videos watch or swipe

Highly discoverable in the App Store, Google Play and on the Kindle
    > 15 TV channel apps (e.g., Endless News, Sports, Fashion, etc.)
    > 500k+ downloads and millions of monthly views in five months
    > White label apps for select partners
    > Flagship app launched on May 7
    > Available on iOS, Android, and Kindle

About EndlessTV
EndlessTV is the new start screen app for video. Watch free, personalized TV for phones and tablets. Available on iOS, Android, and Kindle. 500k+ downloads and millions of monthly views in five months. Video genome has led to 3x longer viewing times. EndlessTV is built lovingly in NYC. View a video demo here: http://bit.ly/etvdemo.

Download EndlessTV now for iOS, Android & Kindle:

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