Fort Lauderdale, FL (PRWEB) May 07, 2014
The Florida-based, leading provider of eCommerce services and online store platforms proactively integrated with Google Universal Analytics to take the fear factor out of the powerful analytic tool package.
“We understand that Google’s newer Universal Analytics might appear to be slightly more complicated than the previous version of analytics,” said Joe Palko, 3dcart’s Chief Marketing Officer. “However, thanks to our integration, integrating Google Universal Analytics is no more difficult than checking a box inside of our 3dcart Online Store Manager. And, not only is it easy, it is powerful.”
“Universal Analytics,” according to Google, “is a set of technological innovations that improve the way data is collected and processed in Google Analytics.” Palko added that 3dcart’s clients will reap many benefits from the upgrade.
Single User ID Connects Multiple Devices, Sessions, Engagements
The new Google Universal Analytics allows users to connect multiple devices, sessions, and engagements to a single User ID. By gathering and analyzing data for all of a single user’s ID activity, Google will be able to provide 3dcart client with more precise visitor counts and data reports on their customers’ experiences and visits.
Flexible Data Collection Tracks All Digital Devices
The new Google Universal Analytics enables 3dcart clients to customize their data collection methods. These methods are, according to Google, developer-friendly, simpler and more accurate than ever.
Configure Dimensions, Metrics of Your Analytics Account
Just as clients will be able to quickly and easily configure their account options with the new Google Universal Analytics, they will also be able to configure the dimensions and metrics of their analytics accounts. The new system opens up the collection of segment data, product detail data, and other data that will lead to capturing new leads and evaluating the effectiveness of customer loyalty programs. Most of these powerful tools are brand new.
Founded in 1997, the 3dcart ecommerce platform is designed to help e-store owners thrive in a competitive market. With hundreds of features built directly into its software, online merchants can effectively open, operate and maintain a successful online store with relative ease and efficiency. 3dcart currently powers tens of thousands of eCommerce merchants, and its support team is always available, at no additional cost, 24/7/365. 3dcart is an Inc. 5000 company, a Visa PCI Certified provider and a pioneer in mobile commerce and social media marketing. Fully scalable and completely customizable, 3dcart continues to be the eCommerce solution of choice by industry experts all over the world.