Today’s media executives are struggling with cumbersome legacy systems and business processes that served them well in the past, but now prevent them from making the required changes to transform their organizations into leaner more profitable companies.
Miami Beach, FL (PRWEB) May 07, 2014
Mediaspectrum, the premier technology provider for companies seeking to plan, execute, publish and analyze advertising and content across the media spectrum, today announced its sponsorship of the International News Media Association (INMA) 2014 World Congress. The conference, taking place May 11-13 in San Francisco, will convene hundreds of executives from top media organizations across the globe. Mediaspectrum is hosting the Welcome Reception planned to kickoff the event atop the Fairmont Hotel, as well as sponsoring additional events throughout the venue.
Also scheduled for exhibit is Mediaspectrum’s cloud-based CORE platform in Booth #11. Attendees will have an opportunity to experience firsthand how to use CORE to integrate and manage their complete multi-channel advertising, content and publishing needs.
“Today’s media executives are struggling with cumbersome legacy systems and business processes that served them well in the past, but now prevent them from making the required changes to transform their organizations into leaner and more profitable companies,” said Scott Killoh, CEO of Mediaspectrum. “We provide the solutions they’ve been looking for, and fully implement our platform in just 90 days for rapid expansion and scale.”
By aligning 100% of the data and content a company uses to create value, Mediaspectrum’s CORE platform automates thousands of real time transactions and tasks to reduce operating costs by up to 80%, and achieves geometric increases in new revenue from new and existing customers without adding costs.
Mediaspectrum deeply understands the needs of publishing organizations striving to create a seamless experience across print, digital, and mobile channels. By centralizing all advertising and digital commerce, sales and marketing, publishing and communications, and revenue creation initiatives such as loyalty programs, Mediaspectrum helps media companies to manage the entire lifecycle of multi-channel advertising campaigns in a highly effective and efficient manner, reducing the costs of running an increasingly complex media business through consolidation and automation. Clients including Gannett, Trinity Mirror plc, and Publicitas have successfully adopted Mediaspectrum solutions, realizing hundreds of millions in savings while developing and exploiting new revenue opportunities.
To schedule a demonstration at INMA, contact Ed Hubbard via email at ehubbard(at)mediaspectrum(dot)net or simply drop by Booth #11 while the conference is in session to learn more.
Mediaspectrum is the premier technology for companies seeking to harmonize data, automate manual tasks, move business processes to a modern cloud environment and bring new ideas or solutions to the market faster. Our 100% cloud-based platform provides a unique environment to achieve these objectives, reducing costs, increasing revenues and improving the customer experience. Mediaspectrum is a Miami-based company with approximately 100 employees worldwide, with additional offices in Boston, London, Moscow, Sydney and Lausanne. We are found on the Web at http://www.mediaspectrum.net.