New e-Learning System Empowers Small Business To Be More Successful Online

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The Learn in 45 e-Learning platform was designed for small businesses interested in improving their online performance, with easy to understand lessons of 45 minutes or less. The introductory product, developed for Constant Contact Toolkit, is being offered free to any Constant Contact customer by Kim Butler.

I know what it’s like to be the small business owner that wears 100 different hats and is trying to figure everything out.

How do you empower small businesses to become more successful online? “Most don’t know where to start,” says Kim Butler, owner of online marketing agency, The URL Dr. “I encounter business owners every day, who are dealing with a host of problems related to doing business online and having a website. They have no idea what the first step is. Giving them a list of web references to look at doesn’t help. They need step-by-step instructions written in a non-technical voice.”

In an effort to meet the needs of her own clientele, Butler started developing online training to eliminate the need for her to continuously give the same how-to presentation over and over again. What she ended up with is a sophisticated, but easy to use online training system that walks learners through a series of best practices and how-to modules. Learn in 45 is designed to teach a new skill in less than 45 minutes a day. Accessible from any device with an internet connection, Butler has given busy clients the ability to learn on their schedule.

“Last year I spent weeks giving seminar after seminar,” Butler said. “But not everyone can come to a seminar at exactly the day, time, and place that you scheduled it. Learn in 45 lets you participate in that learning from home or from the office, when it’s convenient to you.”

The premiere online training program in the Learn in 45 library is designed around Constant Contact’s newly released Toolkit product. Toolkit, an all-in-one marketing platform that simplifies small business marketing by bringing together a collection of tools needed to drive customer engagement, new customer sales, and repeat business, represents Constant Contact’s commitment to bringing high tech solutions to small business and evolving into a multi-channel marketing company.

New findings from Constant Contact validate their strategy behind the launch of Toolkit by showing that the vast majority of small businesses and nonprofits that have adopted multi-channel marketing programs, lead to new customers, better engagement, and more revenue.

“I agree with Constant Contact’s philosophy and recommend their product to all my clients. But I found that clients weren’t using all the features and were missing opportunities. That led me to choose Toolkit as the first course to be developed for Learn in 45. It’s allowed me to take the knowledge I’ve learned from being a Platinum Level Constant Contact Solution Provider and Authorized Local Expert and combine it with my 35 years of experience being an entrepreneur to provide small businesses with a step-by-step program that covers best practices and how to’s enabling them to utilize Toolkit fully and have greater success with it.”

Learn in 45 for Constant Contact Toolkit walks users through 22 individual lessons on email marketing, 15 different online promotions, social media on Facebook, event marketing, and how to use online surveys. The system starts with best practices and then shows step-by-step how to implement those best practices into any business by using Toolkit. Butler said the bonus has been being able to offer the learning system for free to any Constant Contact Toolkit subscriber.

Learn in 45 is Butler’s 4th company to date. Her entrepreneurial career began at the tender age of 11, when she started Kim’s Khocolate, a candy manufacturing company. Apple and The Rolling Stones became clients and put the teen on the fast track, doing business with a who’s who list of Fortune 500 companies. Her teen entrepreneur adventures were covered in People, USA Today, Barron’s, and Newsweek.

Butler later started an e-commerce company and her current online marketing agency, The URL Dr.. But through it all she couldn’t lose sight of trying to help the small business community. “I know what it’s like to be the small business owner that wears 100 different hats and is trying to figure everything out. I hear so many horror stories from people that were sold a bill of goods because they didn’t know any better. I really want to offer a solution that empowers the small business community in how to be more successful online.”


The Frederick County Business Development and Retention Department creates partnerships and opportunities in support of lasting business growth.

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