Enhanced Apps Improve Usability, User-friendliness of pii’s C4 Marketing Platform

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Recent upgrades to pii's C4 enterprise marketing platform make it easier than ever for corporate marketers to build a customized website for creating and monitoring integrated marketing campaigns.

Brand new upgrades to the Conductor 4 (C4) enterprise marketing platform make it easier than ever to build a customized website for creating and monitoring integrated marketing communication campaigns.

Developed by Progressive Impressions International (pii), C4 now allows for the creation of customized workflows by product type. C4 walks the client step-by-step through the workflow setup process, and the site adapts based on the client’s answers — all without writing new code or incurring related development costs or delays.

Other recent upgrades include:

  • Enhanced international support for clients in the United States and Canada
  • Previewing options for SMS texting

Is C4 really different? Apps-olutely!

Like a smartphone, C4 sites run on apps that function independently and together to create an interconnected yet seamless site that offers everything you need and nothing you don’t. Unveiled in October 2013, C4 gives corporate marketers an unprecedented ability to customize an online marketing platform without time-consuming code changes or additional costs.

In addition, pii’s C4 App Library is constantly updated to provide more functionality options. Recent additions include apps that offer:

  • More flexible vendor support, including variable lead times by vendor
  • Weekend and holiday order fulfillment capabilities for greater accuracy on lead times and drop dates
  • Simplified user interface when building self-created and corporate campaigns
  • Ping Identity secure sign-on from any mobile device

Looking to add business or consumer prospecting? Just turn on the app. Need co-funding, Google Analytics or real-time social media tracking? A few “clicks” later, those tools are available on your site. Need an app for only a limited amount of time? Turn it off when you’re done. It’s that simple.

Today, the C4 App Library already offers over 200 marketing apps, with more being added all the time, including recent enhancements to apps for campaign management, product checkout and the shopping cart. In addition, users can now select images from their own resource libraries to use in areas such as the scrolling “hero” banners and the product customization process. And thanks to another recent enhancement, clients can now define minimum and maximum order quantities during product setup.

“The beauty of C4 is that every upgrade makes life easier for our clients,” said Jamie Huff, President of pii. “Every C4 app is available to every C4 client, and we’re continually developing new apps that provide the tools our clients need. In today’s environment, marketing challenges change by the minute. With C4’s dynamic design, we are constantly helping our clients maximize impact and efficiency while minimizing cost and turnaround time.”

About pii:
Since 1993, Progressive Impressions International has been providing direct marketing with personalization for leading companies in insurance, financial services and health care. As one of the largest full-service direct marketing solutions providers, pii builds integrated solutions that bring together the best of data segmentation techniques, applied through various communication channels and made available to distributed sales forces through C4. pii solutions help companies achieve maximum marketing ROI. Digital print with variable content and personalization is a core competency for pii. In addition, pii offers a full range of commercial and specialty printing as well as award-winning creative writing and design services.

Media Contact:
Mike Simpson, Vice President, Client Services and Marketing

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