LendingTree Selects StrongView’s Cross-Channel Email Platform to Power Shift to Lifecycle Marketing

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StrongView’s enterprise performance, data integration and lifecycle marketing capabilities to transform email communications for all LendingTree brands.

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Marketing today is a game of context and relevant engagement, and LendingTree is right on the money with its emphasis on lifecycle marketing.

StrongView, a leading provider of email marketing and cross-channel marketing solutions for enterprises, today announced that LendingTree, the nation's leading online source for competitive home loan offers, has chosen StrongView’s cloud-based cross-channel marketing platform to transform its email marketing with dynamic content, lifecycle messaging and advanced targeting. LendingTree switched to StrongView to advance its email marketing program through improved scalability, data integration and strategic support.

In order to create meaningful customer interactions today, marketers need to be able to understand the context of each customer and engage in real-time conversations that are relevant, helpful and unobtrusive. LendingTree recognizes this reality, which led them to seek a proven marketing cloud provider with the right technology, services and vision to support its shift to a real-time lifecycle marketing model.

“We are excited to be entering into a strategic and collaborative partnership with StrongView that is enabling us to deeply engage customers with relevant messages based on real-time interactions with our brand,” said James Connolly, Senior Director of CRM and Database Marketing, LendingTree. “Lifecycle marketing is a key enabler for our business, and we’ve been impressed with how easy StrongView makes it to integrate advanced strategies into every email we send to our customers.”

StrongView’s lifecycle, campaign and transactional email marketing capabilities will enable LendingTree to improve its messages with real-time dynamic content that is driven by improved integration with cross-channel interaction data. A major reason LendingTree selected StrongView was the breadth of its marketing cloud solution, integrated services and unique pricing model, which fully supports LendingTree’s plans to expand into mobile and social media marketing.

“Marketing today is a game of context and relevant engagement, and LendingTree is right on the money with its emphasis on lifecycle marketing,” said Shawn Myers, Vice President of Marketing, StrongView. “Using StrongView’s Marketing Cloud, LendingTree will be able to connect to their customers in the present tense with actionable, cross-channel insights into their preferences, tastes and patterns.”

StrongView’s flagship solution, Message Studio, puts powerful design and analytics tools into the hands of marketers. The simple drag-and-drop user interface enables marketers to design powerful multi-step communication flows and automate sophisticated cross-channel marketing programs to boost customer engagement and conversations. Coupled with powerful data analysis made possible by StrongView’s InteractionStore, Message Studio allows marketers to analyze and act on new customer data without involving IT or data scientists.

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About LendingTree, LLC
LendingTree, LLC is the nation's leading online source for competitive home loan offers, empowering consumers during the mortgage, refinance or auto loan process. LendingTree provides an online marketplace which connects consumers with multiple lenders that compete for their business, as well as an array of online tools and information to help consumers find the best loan. Since inception, LendingTree has facilitated more than 30 million loan requests and $214 billion in closed loan transactions. LendingTree provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, and more. LendingTree, LLC is a subsidiary of Tree.com, Inc. For more information go to http://www.lendingtree.com, dial 800-555-TREE, join our Facebook page and/or follow us on Twitter @LendingTree.

About StrongView
StrongView's cross-channel marketing solutions provide enterprise marketers with the tools, services and insights required to effectively engage today's constantly connected customers. Combining a powerful cross-channel campaign management solution with market-leading data access and analysis, StrongView's Marketing Cloud enables marketers to understand the current context of each customer and respond in real time with relevant messages across email, mobile, social, display and web.

A champion of "Present Tense Marketing," StrongView is committed to delivering solutions that reflect the new reality of the technology-empowered customer. Based in Redwood City, CA and backed by leading venture capital investors, StrongView has been helping global brands in retail, travel, finance, entertainment and online services overcome the limitations of other marketing platform providers for more than a decade.

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