Saratoga, CA (PRWEB) May 07, 2014
Alain Pinel Realtors (APR), the largest Bay Area based residential real estate firm, today launched China.APR.com in a partnership with international luxury real estate marketing agency Caimeiju (http://www.caimeiju.com). This is the first phase of APR’s global marketing strategy targeting the rapidly growing number of international real estate homebuyers investing in the San Francisco Bay Area.
China.APR.com, powered by the Caimeiju platform, features translated versions of the firm’s properties by professional Chinese writers, ensuring accurate translation. The company listings will easily index on Chinese local search engines such as Baidu, Sogou, Google China, Bing.CN and Yahoo Taiwan using the highest ranking Chinese keywords. In addition, thanks to Zillow’s recent partnership with the Chinese real estate portal Beijing Yisheng Leju Information Services Co., APR properties will also be found on the co-branded Zillow-Leju site this summer. APR properties and website will also be promoted via Caimeiju’s Chinese social media, real estate and video channels hosted on SouFun, YouKu and Weibo.
“This is an important step in our multifaceted strategy to engage with international investors,” said Rainy Hake, APR Executive Vice President. “Real estate is the overwhelming first choice when it comes to foreign investments, and the San Francisco Bay Area/Silicon Valley has seen record-breaking interest thanks to its prestigious schools, lifestyle and proximity to high tech companies. China.APR.com offers our clients targeted exposure of their properties to affluent individuals in China and conversely, it is an effective tool for Chinese investors to find their dream home/investment property in our region.”
“As a company we are very selective about the real estate companies we work with and are extremely honored to partner with APR to showcase beautiful homes in Northern California to Chinese investors,” said Caimeiju Founder Jeff Toth. “We feature some of the most expensive residences in the world, with more than 10 percent of them being priced above $10 million and many exceeding $20 million, each with translated descriptions that have been carefully crafted by professional credentialed linguists.”
APR’s international marketing tools also include:
About Alain Pinel Realtors
Alain Pinel Realtors (APR) is the largest privately-owned and independent residential real estate company in California. APR is the fifth largest residential real estate firm in the United States based on its closed sales volume. The firm has 1,400 agents in 32 offices throughout Northern California. Celebrating almost a quarter century in Bay Area real estate, APR was founded in 1990 by CEO and President Paul L. Hulme, and is based in Saratoga, California. Visit us at apr.com, China.APR.com and connect with us on facebook.com/AlainPinelRealtors, @AlainPinel.