Los Angeles, Calif. (PRWEB) May 08, 2014
Los Angeles-based multicultural mobile marketing solutions company BRIABE Mobile today launched its “ROAD TO RIO” platform, a curated mobile soccer content platform, utilizing its proprietary CATALYST™ technology. The platform offers unique and exclusive content in both English and Spanish targeted to the more than 50% of U.S. Hispanics following the 2014 FIFA World Cup.
Nissan, who has signed on as an official Road to Rio sponsor, will be integrated throughout and will own specific content sections.
“Along with our partner Nissan, we’re thrilled to launch the Road to Rio platform today as the world preps for what will be the largest social and mobile event in the history of sports,” said James Briggs, and CEO of Briabe Mobile. “We’ve created a truly unique experience for the soccer enthusiast – from the most casual fan to the most passionate – and it offers a direct and authentic avenue for brands looking to connect with Hispanic millennials.”
“Through this Road to Rio partnership, we’re able to seamlessly align the Nissan brand with exclusive World Cup content and extend the reach of our Let it Out bumper sticker campaign,” says Erich Marx, Nissan Director, Interactive & Social Media Marketing / Public Relations. “For the first time, soccer fans can support their favorite teams with branded bumper stickers and also amplify this message to their Facebook, Twitter and Instagram networks via Road to Rio’s mobile-social media platform.
Exclusive to the Road to Rio, the platform features video interviews with celebrities, influencers, bloggers, fans, and current and ex-national team players, including former Mexican National Team Captain Claudio Suarez and former U.S. National Team Captain Carlos Bocanegra among others.
Road to Rio will also give users a chance to be part of the content through fan videos, contests, as well as an on-the-ground Reporter Series. The special guest hosts will interact with fans on the street, testing their knowledge and soccer skills with a chance to win prizes on the spot. When the tournament begins, reporters will be on-site in Brazil, creating daily content with all of the latest information and storylines, on and off the field.
The Road to Rio platform offers brands an extraordinary opportunity to associate with the largest sporting event ever. According to proprietary research conducted by Briabe Mobile, Hispanic millennials are more likely to use social and mobile platforms to stay in touch with their favorite World Cup content, teams and players. Results of the World Cup Mobile Insights Study are available here. For further information or sponsorship opportunities, please contact Kathryn McCormack at 310-694-3283 x 122 or email kathryn.mccormack(at)briabemobile(dot)com.
Briabe Mobile, Inc. is the only U.S. mobile marketing solutions provider dedicated to enabling brands and agencies to reach and influence the “new majority” of American consumer groups – particularly Hispanic/Latino-American, Asian-American and African-American – with the medium they depend on most: mobile. Through a proprietary suite of technology IP, corporate partnerships, marketer/agency relationships, and marketplace insights, Briabe Mobile is the unrivaled leader in multicultural mobile marketing. For more information, http://www.briabemobile.com.