Old Navy on We Heart It
“We are already seeing that our native ad platform is a great way to establish visual themes and inspirations, whether campaigns are around a person, a brand, an event or a product launch” - Dave Williams, President of We Heart It.
SAN FRANCISCO, CA (PRWEB) May 07, 2014
We Heart It, the social network that provides a canvas for people to connect and express themselves through images, announced today that it is launching a new native advertising partnership program. This new program offers brand partners an innovative, multi-platform program that combines native advertising, rich visual imagery and audience activation tools. Among the first to sign on are brands wanting to reaching a teen and twenty-something demographic including Old Navy, Candie’s, Hollister (an American lifestyle brand of Abercrombie & Fitch), JCPenney, SFX Entertainment, and Transamerica.
With over 25 million monthly users, We Heart It is expanding by over one million new members a month, the vast majority of whom are young and female. Over 80% of We Heart It’s users are under the age of 25. The image-based social network has over 4 billion page views per month creating an enormous opportunity for brand advertisers who want to reach young people.
“With the emergence of the visual web as a mass medium, a new era in online advertising is emerging for brands. It’s richer, more expressive and far better suited for mobile devices than any form of online advertising previously available. We have great synergy with We Heart It and knew that by selecting them as a partner it would allow us to reach our core demographic in a highly effective way,” said Dari Marder, CMO of Iconix Brand Group, Candie’s parent company.
We Heart It’s visually impactful native advertising platform enables brands to feature campaign imagery throughout the We Heart It experience on both mobile and web. The platform supports images as well as video content. Promoted content has a huge “earned media” potential within the We Heart It ecosystem because any of We Heart It’s users may easily “heart” and share the promoted content as well as follow the brand promoting the images. Additionally, promoted content will have a great opportunity for a dynamic call to action that stays with the image as it gets hearted and shared by the community.
"At Fame House, we pride ourselves on our ability to remain ahead of the curve in the social media space. Through our work with We Heart It, we have grown brands and reached new and unique audiences in innovative ways through positive imagery and community interaction. We are excited to see where we can take this partnership with this revolutionary platform,” said Mike Fiebach, CEO of Fame House, an SFX Entertainment Company.
The company is also leveraging the new platform and capabilities to put a spotlight on influencers, media companies and celebrities who are adopting We Heart It in ever-increasing numbers. Featured celebrities include Keala Kennelly, one of the world’s top female big wave surfers as well as DJ and actress. The company will be featuring others over the course of the summer and provides a great opportunity for influencers to express themselves and their creative inspirations visually to a large and relevant audience.
“We are already seeing that our native ad platform is a great way to establish visual themes and inspirations, whether campaigns are around a person, a brand, an event or a product launch,” said Dave Williams, President of We Heart It. “Our loyal and passionate fans appreciate that they have an opportunity to discover something new and fresh that has been created especially for them and doesn’t feel anything like standard online ads. We believe our new platform will combine best of-breed targeting, optimization and campaign management with the visual power of brand advertising that has largely been relegated to print and TV until now.”
About We Heart It
We Heart It is an image-based social network focused on visual inspiration and expression. The service has a community of 25 million monthly users who use We Heart It to discover, collect and share images with friends on its highly rated mobile apps and website. We Heart It is adding a million new members per month, over 80% of whom are mobile users. The company has raised more than $8 million in funding and is located in San Francisco, CA.