Global Digital Media - Mobile And Online Entertainment Trends
(PRWEB) May 07, 2014
Digital developments continue to direct the future of entertainment.
The growth of digital platforms and services has resulted in the global media industry changing irrevocably. What the shareholders in the traditional media sectors often fail to understand is that the game is no longer directed at building up big revenues upon which to build future business models. Instead the focus is now on building large customer penetration numbers on which to start building the new business models. Senior management often understand this but are reluctant to start the transformation process – or they are not supported in the process by their shareholders, who want to protect the traditional revenues for as long as possible – of course, only to fail in the end.
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In this rapidly changing economic environment we see that those who are struggling are creating an increasing gap between themselves and the market leaders. Already in books, newspapers and retail we see that the national walls that protect local organizations within traditional models are crumbling. In other words, it is no longer an issue of local market share. It is now about international market share, and the abovementioned gap needs to be measured, or at least to be seen in an international context.
Adding to the globalization of the media industry are the continual improvements to telecommunications infrastructure such as fiber and 4G network rollouts. In particular the industry is being driven by mobile broadband apps and services. Entertainment apps and services are of particular importance and a large contributor to the consumer uptake of digital media. Incorporating social networks, online video, digital music, gaming apps and online dating - this sector is dynamic and highly competitive.
Online video streaming and is one of the fastest growing digital formats and a number of key players are coming to the fore - Netflix, which initially operating in the iPod sector entered the streaming video market and is gaining prominence and expanding internationally.
Improvements in mobile technology and the introduction of smart phones have also assisted the development of mobile TV/video and we can now see it has a bright future ahead.
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Examples of key insights:
The home entertainment industry is currently being transformed worldwide as a result of the increased availability of choice and access via the Internet. Consumers now have the choice of, and the ability to access, an enormous amount of movie and TV series content through online DVD rental, downloading, instant streaming and IPTV.
Advertising is very important to the media industry and in many cases is the main source of revenue. The direction the advertising industry takes directly impacts on the media sector.
In February 2014, Whatsapp was purchased by Facebook for $16 billion. Whatsapp delivers daily over 18 billion messages and this might be a key for the developments of a new concept in mobile advertising, a concept where users will be charged, rather than the vendors or their advertising middlemen.
Adding further competition to the already highly contested online Video-On-Demand sector; Walt Disney and Apple announced in 2014 the launch of a cloud-based service called Disney Movies Anywhere.
Around a couple of billion online videos are watched worldwide each month.
Netflix has gone from strength to strength and has captured over 10 million members from international markets. It continues to offer value-add services including a recent foray into Ultra HD video streaming.
Interesting IPTV developments are taking place with nearly 130 million IPTV subscribers predicted worldwide by the end of 2014.
Table of Contents
1. Digital Developments Changed Traditional Global Media Industry
1.1 The digital economy – what is at stake for you?
1.2 Advertising important to media industry
1.3 Collapse of the traditional media industry
1.4 Market insights
1.4.1 from calls to applications
1.4.2 Expect delays and roadblocks
1.4.3 Fragmentation, consolidation, mergers and acquisitions
1.4.4 Where are the new opportunities?
1.4.5 Think international
1.4.6 Media and Telco\'s adapting business to the new Digital Economy
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2. Insights into Apps, Social Networks, Entertainment and Gaming Trends
2.1 Apps, Entertainment, Social Networks and Gaming
2.1.1 Portals or Apps?
2.1.2 Mobile apps insights
2.1.3 Social networks
2.1.4 Mobile photo-messaging
2.1.5 Online and mobile gaming
2.1.6 Online and mobile gambling
2.1.7 Online and mobile music
2.1.8 Advertising – a key revenue source
3. Insights into Online Video Streaming, IVOD and Mobile TV
3.1 The power of online video media
3.1.1 Introduction
3.1.2 Online video key statistics
3.1.3 Online video media versus IPTV
3.1.4 Advantages of online video media
3.2 Internet Video-On-Demand (iVoD)
3.2.1 Walt Disney and Apple launch cloud service in 2014
3.3 Industry insights
3.3.1 OTT services will also drive iVoD
4. Insights into IPTV, Smart TV, Pay TV and Digital TV
4.1 Broadcasting changing beyond recognition
4.1.1 Chrome cast set to revolutionize the TV
4.1.2 Cloud computing and broadcasting
4.1.3 Move towards channel unbundling
4.2 Digital TV
4.2.1 Digital TV market overview
4.2.2 Other key trends
4.3 Pay TV
4.4 Cable TV
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