FredieGirl Programs Address Needs of Growing Cancer Market Seeking Relief at the Spa

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FredieGirl launches new skin and nail care complimented with spa programs focusing on individuals on the cancer journey seeking spa services for relief and management of side-effects. Spa programs include Oncology Manicuring® education, unique support tools, doctor-to-spa referral network building and a unique give-back program that provides spas opportunity to engage in non-budget dependent fundraising year round.

According to FredieGirl Chief Inspirational Officer, Sheila Fredriksen, the health-compromised market is a fast growing niche, more so than anti-aging or natural. "With the growing cancer crisis Oncology Manicuring® allows manicurists to add significant value and benefits to appropriately customized services that until now, have not been available to clients."

Fredriksen explains that studies have shown spa services in general to provide benefits that are more than just cosmetic. “Proper hand and foot care is vital on a cancer journey because of the numerous side-effects that can be experienced and services can offer relief. There are also psycho-social benefits; helping women look and feel good, and benefits of touch through massage that can be soothing, emotionally therapeutic and help individuals feel connected. The benefits can’t be discounted when managing skin and nail concerns with appropriate techniques and products.”

To compliment Oncology Manicuring® services FredieGirl provides assistance in building referral networks with doctors and support organizations that can be confidant about referring patients and survivors to their facility. Says Fredriksen, “With today’s growing inclusion of integrative and holistic therapies, which includes spa services, FredieGirl’s goal is to close gaps between medical and spa professionals to provide individuals a more full range of resources that benefit from.”

The FredieGirl website is positioned as a consumer-friendly resource for information on common side-effects and care of the hands, feet and nails pertaining to cancer and a number of other health ailments. FredieGirl products, tools, and Essentials Homecare Kits can also be purchased online of which four dollars per Essentials Homecare Kit is donated to non-profit partner, The SAMFund, to help young survivors with financial assistance as they move forward after cancer therapies.

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Sheila Fredriksen
Fredie Girl
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since: 11/2013
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