New York, NY & Chicago, IL (PRWEB) May 10, 2014
TripleLift, the native advertising technology platform for the visual web, today announced it has partnered with the Digital Media Review (DMR), the organization dedicated to finding the innovation that helps advertisers win at market, to host the first annual Visual Marketing Summit. Kicking off in New York City on June 3, and continuing in Chicago on June 13, these intimate roundtable conversations will bring together some of the industry’s most forward-thinking leaders in marketing, advertising and publishing.
The summits will address two of the bigger macro trends in the online ad industry of late, the shift to image-centric web design and the growth of native advertising. Everyday, websites systematically move away from text-heavy layouts and leverage big, beautiful visuals as the focus of their sites. As the visual web becomes the new standard, publishers are seeking more integrated native advertising experiences to monetize this new inventory. But are advertisers ready? Executives from UM, MRY, Business Insider, SMV, Mindshare, Leo Burnett, and Spark, will explore the relationship between design, technology and marketing, as well as share real-world examples of how brands are integrating visual content into their advertising strategies.
Attendees of the Visual Marketing Summit will learn:
- Why publishers have adopted visually responsive designs
- How native advertising comes into play and what it really means
- How to create scalable content that is impactful
- The importance mobile plays in the evolution of digital
“The visual web has created a new opportunity for marketers to engage their audience,” said Ari Lewine, chief strategy officer of TripleLift. “Brands already have great visual content at their disposal; integrating this same visual content in their ad campaigns and making it look and feel like the content on a given Web page will help combat banner blindness by delivering more dynamic, viewable ads. At the same time, the industry needs to understand that a viable alternative exists and how to execute. The Visual Marketing Summit is sure to spark some important and smart conversations by some of the industry’s most innovative thinkers.”
Each breakfast conversation will kick off with data-driven keynotes from industry leaders at the forefront of the visual web evolution. In New York City, Jonathan Perelman, VP, Industry Development at Buzzfeed will talk about the future of social advertising in a visual world. Chicago’s event will feature comScore’s VP of Marketing and Insights, Andrew Lipsman discussing the current state of the visual web and its implications for the evolving social, mobile and native advertising markets.
To request an invitation to TripleLift and DMR’s Visual Marketing Summit or learn about future summits across the country, visit http://www.visualmarketingsummit.com.
TripleLift is the native advertising platform built for the visual web. Leveraging pioneering ad and computer vision technology, TripleLift seamlessly integrates a brand’s most engaging images alongside contextually relevant content, across any device, at scale. Founded in 2012, TripleLift is credited with developing the first viable alternative to traditional banner advertising and introduced the industry’s first programmatic exchange for premium native inventory. The use of big, beautiful imagery to tell brand stories has delivered meaningful interaction and engagement for many of the world’s leading brands and publishers. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, and was a finalist in AdWeek’s Startup of the Year awards. For more information, please visit http://www.triplelift.com.
About Digital Media Review
The Digital Media Review (DMR) is dedicated to finding the innovation that helps the advertising industry win at market, period. DMR cuts through the marketplace clutter, with quick and easy access to innovation insights and helps infuse marketing strategy and execution with the most innovative and industry-validated businesses and products. We do it in a few ways. Our Roundtables are focused on early stage innovation in the US and abroad, and our Industry Index is a ratings platform for digital media technologies that includes both early stage players and the established ones you’ve heard about (but still have questions on). As a 3rd party review source for the digital technologies that drive advertising forward, DMR is where you can go to understand the industry-wide perspective. This includes quickly finding the “A” players in innovation and making better partnering decisions.