Publicis Healthcare Wins Big at the DTC National Advertising Awards

Publicis Healthcare Wins Big at the DTC National Advertising Awards

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friendRepost This
“It’s an honor that PHCG won in three of the major categories and three therapeutic subcategories,” said Nick Colucci, CEO of Publicis Healthcare.

New York, New York (PRWEB) May 08, 2014

Publicis Healthcare is proud to announce it won nine DTC National Advertising Awards with seven campaigns. Along with a network win, PHCG’s winning agencies were Digitas Health and Saatchi & Saatchi Wellness.

The DTC National Advertising Awards honor leading pharmaceutical companies and brands that showcase the best direct to consumer marketing and advertising campaigns. Winners were announced across all 10 major categories, with subcategories defined by therapeutic condition in Television, Print, Digital Media and Websites. Each therapeutic subcategory winner was then entered to place Gold, Silver or Bronze in its major category.

“It’s an honor that PHCG won in three of the major categories and three therapeutic subcategories,” said Nick Colucci, CEO of Publicis Healthcare. “These awards underscore our network’s commitment to excellence and creativity in reaching consumers.”

The awards were announced during the DTC National Advertising Awards Dinner in Washington, D.C. last week.

Categories for the nine winning network and agency campaigns include:

  •     Therapeutic Category Winners, Website:
o    Digitas Health, AstraZeneca, Crestor
  •     Therapeutic Category Winners, Digital Media:
o    Digitas Health, AstraZeneca, Crestor
o    Digitas Health, AbbVie, Androgel
  •      Therapeutic Category Winners, Television
o    Digitas Health, Pfizer, Chantix
o    Digitas Health, AbbVie, Androgel
o    Saatchi & Saatchi Wellness, AbbVie, Humira

  •     Best CRM: Saatchi & Saatchi Wellness, Novartis, Gilenya MS (Silver)
  •     Best Drug Launch: Publicis Healthcare, Sanofi, U.S. Auvi-Q Anaphylaxis (Silver)
  •     Best Disease Education Television: Saatchi & Saatchi Wellness, AbbVie, Psoriasis (Silver)

For a complete list of DTC National Advertising Awards winners, visit: http://bit.ly/1u1hBGV.

# # #

About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. A division of Publicis Groupe, PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. PHCG is dedicated to creating experiences that compel action, change lives, and amplify business outcomes. With nearly 5,000 employees, PHCG manages nearly 12 agency brands through 70 offices located in 10 countries. PHCG’s global brands are Saatchi & Saatchi Health, Digitas Health LifeBrands, Publicis Life Brands, Razorfish Healthware, Discovery, in-sync Customer Insights, Medicus International, Publicis Health Media, and Publicis Touchpoint Solutions.

Web: http://www.publicishealthcare.com | Facebook: http://www.facebook.com/publicishealthcare

About DTC Perspectives, Inc.
DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through several publications, including DTC Perspectives Magazine, e-newsletters, and several leading conferences, including the flagship event, the DTC National.


Contact

  • Elaine Andrecovich
    phcgteam@makovsky.com
    +1 9084327181
    Email