In the Battle for Brand Awareness, the Difference is in the Data: Big Data Powers Digital Advertising to Reach Customers With the Right Message at the Right Time

Joe Caserta, president of Caserta Concepts, featured on panel at Targeting Trust Symposium in New York - session tackles challenges of digital advertising in healthcare.

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One of the greatest enablers of that perfect recommendation is Big Data and its ecosystem where large amounts of data and end-user interaction can be stored, processed and used to close the sale.

New York, NY (PRWEB) May 08, 2014

The digital advertising landscape is moving quickly and grabbing headlines along the way. Recently, Facebook unveiled its long-awaited mobile advertising network, "Audience Network," a product that enables the company to sell ads in mobile applications besides its own. Marketers always seem to be playing catch-up as new technologies, platforms and delivery devices jump into the fray. The quest to capture the customer is never-ending.

For digital delivery, social media platforms Twitter, YouTube and Facebook are top of mind, but digital video and mobile also play important parts in the mix. Effectively reaching your target is the Holy Grail; knowing whom that person is and what they want to hear can set you apart, and that is where technology – big data analytics – comes in.

On Thursday, May 8th, BWG Strategy and digital marketing agency Big Fuel host a full day conference, Targeting Trust, an exclusive event that brings together leading brands and platforms at the forefront of digital marketing. Joe Caserta, president of Caserta Concepts, an innovation technology consulting company specializing in big data analytics and business intelligence, is a featured participant in the conference’s Healthcare Digital Advertising Question and Answer Spotlight.

“When a message or image resonates with a customer and makes them feel the brand knows who they are and what they want, there’s a technology behind that,” said Joe Caserta. “One of the greatest enablers of that perfect recommendation is Big Data and its ecosystem where large amounts of data and end-user interaction can be stored, processed and used to close the sale.”

Joe’s panel is moderated by BWG Strategy president Bill Williams and, along with Joe, includes executives from Cigna and Rodale.

For more information, please visit Caserta Concepts.

About Caserta Concepts:
Caserta Concepts is a New York-based innovation consulting and technology services firm that specializes in big data analytics, data warehousing and business intelligence. With a worldwide network of professionals, Caserta Concepts collaborates with global Fortune 1000 clients to help them gain new business insights through a better understanding of their data. The company was founded by internationally recognized data warehouse authority and author, Joe Caserta, in 2001. For more information, please visit http://www.casertaconcepts.com. Connect with Caserta Concepts on Twitter (@casertaconcepts) and LinkedIn. You can also follow Joe Caserta on Twitter at @joe_caserta.


Contact

  • Lois Russo, Manager, Marketing & Media Relations
    Caserta Concepts
    +1 (917) 846-1870
    Email
  • Bob Eilbacher, VP Sales & Marketing
    Caserta Concepts
    (516) 637-8292
    Email
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