Instillo's interactive Android advertising solution, successfully deployed in 500+ Malaysian taxis, is now ready for advertising agencies and resellers.
Galway, Ireland (PRWEB) May 12, 2014
Instillo's Android based, touch enabled advertising solution is industry proven with successful signage installations across the globe. Scalable and extensible, this robust solution is enhanced by ‘advertisement management capabilities’ and tamper-proof ‘lock-down’ mechanisms for its devices.
Instillo’s touch solution scales in size from smart phone, to tablet, to much larger touch screens. It can be customized with layouts containing touch sensitive regions such as banners, sponsors, tickers, video play-list etc. while enabling users to access further information of their selected advertisement, on demand.
Instillo’s interactive touch solution is currently powering 500+ screens in Malaysian taxis; providing passengers with tourist information, entertainment content, and revenue generating advertisements (scheduled as segments) on their airport to city centre commute. This 30 minute journey affords advertisers longer and more captive viewing time per passenger than the web, TV or other media. Interactive elements enable advertisers to collect email and mobile phone details, and run both surveys and promotions.
Founder of Instillo, Shankar, reflects on that period, “It was challenging, and yet exciting undertaking to manage 500+ screens which were on-board traveling taxis. Downtime incurred fixing issues was a problem and costly for both the client and their drivers. Instillo’s ‘Device Management Capabilities’ provided us with the ability to remotely access a screen in a cab via its 3G internet connection and troubleshoot if needed. Similarly, we implemented strict device ‘lockdown mechanisms’ to ensure tablets/screens were tamper-proof from possible meddling by passengers and drivers with physical access to them. The result is displays with minimal downtime, being used for their intended advertising purpose. Ability to lockdown Android devices is proving very useful in other domains outside signage."
The company's interactive touch solution (on both stationary/moving screens) can easily extend to build interfaces for eMenu, tourism kiosks, catalog browsers etc. Its advert management support is vital in safeguarding an important revenue stream. This industry proven application is enhanced by the organisation’s flexibility in providing different business models enabling advertising agencies and resellers to easily provide touch screen and 24×7 video playback based ad solutions.
Instillo is working towards building intelligent signage solutions that can be interactive and provide advertisers with insights to effectively optimize their marketing costs. The upcoming release of Advanced Audience Measurement system and Video-walls on Android will advance their existing offering to the next level.