Global Marketing Expert Lee Daley Joins Ambient E-Commerce Pioneer Sophia

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Innovative AI-Powered Start-Up Appoints Former Saatchi & Saatchi Chairman to its Board

Sophia (, the pioneer in ambient e-commerce, today announces that global marketing expert Lee Daley has joined its Board.

Daley, 50, has held significant leadership roles with several of the world’s leading agencies over a 25 year career in international advertising. This includes Chairman and CEO of Saatchi & Saatchi UK, Global Chief Strategy Officer McCann Erickson Worldwide, and Worldwide CEO and Chief Strategy Officer for the Red Cell Network (WPP). Additional roles beyond advertising included Strategic Partner at Endeavor NY and Worldwide Commercial Director of Manchester United. Now an international business strategist and investor working with companies in private equity, software, alcohol, beauty, fashion and technology, Daley brings his vast knowledge and global experience to Sophia.

Launched in January 2014, Sophia’s flagship product Ambiance™ has already been installed by more than 50 online publishers. Pioneered by a team of AI experts, Ambiance minimizes consumer “blindness” to online advertising. It uses sophisticated content analytics to bring together both sides of the e-commerce equation – enabling consumers to discover products relevant to what they’re reading, from a retailer’s whole catalog, in real-time and allowing publishers and retailers to substantially increase revenues. Importantly in a privacy-sensitive age, it doesn't collect users’ data or information.

“Sophia brings a unique package of benefits to three critical stakeholders – publishers, retailers, and most importantly, consumers,” says Lee Daley. “The experience is enchanting for consumers and uniquely complements their experience of the content.”

“This fact means it is also very, very effective in helping publishers and retailers achieve far higher rates of monetization and sales. Sophia’s ambient e-commerce platform is already delivering click-through rates up to 50 times greater than current industry standards and I believe the company will fundamentally change the way brands and publishers promote products.”

“The exceptional growth the company has shown since launching Ambiance in January is testimony to this. I look forward to sharing my knowledge with the team and helping the business expand further in the coming months and years.”

“Lee has a huge wealth of experience in brand communications and the world of agencies and so he views the world from both a brand and consumer perspective,” says Dr. David Patterson, CEO, Sophia. “He is tech literate, but not tech blind, in that he focuses on the benefits of technology rather than fixating on the technology itself. We’re delighted that Lee has joined the Sophia Board and are confident that he’ll bring a freshness of vision to Sophia that will help expedite our growth.”


About Sophia
Sophia is the innovation leader in ambient e-commerce. It is a venture backed company that specializes in automatically extracting precise meaning from content and then accurately relating that to products that consumers want. Sophia is headquartered in San Francisco, Calif. with offices in Belfast, N. Ireland and St. Petersburg, Russia.

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Kim Lyons
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(978) 518-4521

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