The Chapman Group Announces the Latest Addition to Their Technology Tools, Improving Voice of the Customer Programs for Their Clients

The Chapman Group to utilize Qualtrics to execute their Voice of the Customer surveys, offering their clients more in-depth and insightful customer feedback.

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Columbia, MD (PRWEB) May 09, 2014

In an effort to improve upon their Account Management and LoyaltyProfessional (Voice of the Customer) service offerings, The Chapman Group has contracted with Qualtrics, the worlds’ leading enterprise survey technology provider, to more effectively administer Voice of the Customer surveys for their clients.

The Chapman Group partners with B2B sales and account management organizations to identify and solve sales and account management challenges resulting in stronger relationships, increased revenues, and higher margins for suppliers as well as their customers - Voice of the Customer feedback being a critical data point to support their clients’ programs.

The Chapman Group recognized that their clients needed improved capabilities to manage, report, and act on Voice of the Customer feedback. After extensive research, The Chapman Group determined that the Qualtrics Research Suite was the best solution for their clients, enabling them to provide their clients with enhanced survey and reporting capabilities.

“We look forward to providing our clients with a more comprehensive Voice of the Customer solution that will enable our clients to more effectively act on feedback to improve account relationships and revenues”, stated Dennis Chapman, President and CEO of The Chapman Group.

Some of the key benefits The Chapman Group recognize the Qualtrics Research Suite will offer their clients are:

  •     More effective ways to distribute and track surveys
  •     Improved question types and flexibility
  •     Advanced “in-system” reporting

According to Lisa Gaskin, Managing Partner and Director of Client Services, “our clients have been asking for more robust survey and reporting capabilities for their customer feedback programs and the Qualtrics system clearly offers those capabilities.” The Chapman Group has high expectations for the impact the new tool can provide to them and their clients, and are looking forward to their business relationship with Qualtrics.

About The Chapman Group
The Chapman Group, founded in 1988, is a consulting firm that solves sales and account management challenges resulting in stronger relationships, increased revenues, and higher margins. We assist clients of all sizes, across a broad spectrum of industries, through the implementation of innovative processes, methodologies, best practices, skills and tools.


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