New York, NY (PRWEB) May 09, 2014
TEMPO Strategic, a full service marketing agency, has been selected for a 2014 Communicator Award of Distinction in Marketing Effectiveness: Integrated Campaign. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded two decades ago, The Communicator Awards is one of the largest awards of its kind in the world. is sanctioned and judged by the International Academy of Visual Arts, an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.
2014 AWARD OF DISTINCTION Marketing Effectiveness: Integrated Campaign
This is the second Marketing Effectiveness Award TEMPO has received for their work on the Arla Dofino® regional marketing campaign in San Francisco, CA. The Marketing Effectiveness category judges entries not only on creativity, but also the overall success of the campaign. TEMPO coordinated a cross-channel campaign for Arla Dofino® with a combined 2.5 million impressions to the target audience in the San Francisco market.
Based on the IRI data through Q1 2013, the campaign drove Arla Dofino® sales up 53.7% in San Francisco.
“Using geo-location, demographic, and contextual targeting for San Francisco we were able to build a deeply integrated campaign,” noted Boris Bauer. “We coordinated content across television, social media, digital advertising, streaming radio, blogging, the website and sampling events to bring the product to consumer’s attention in every possible way.”
SUCCESS GENERATES A NEW TOTAL MARKET TAKEOVER™ PROGRAM FOR GROWING CLIENTS
Based on the campaign sales results and recognition of its effectiveness, TEMPO Strategic has developed The TOTAL MARKET TAKEOVER™ program, giving growing brands the opportunity to broaden awareness and impact sales in key regions. “Growing brands with smaller budgets need specific planning and experience,” notes TEMPO co-founder Angela Cason, a 25 year veteran of specialty food marketing. “TEMPO’s TOTAL MARKET TAKEOVER gives our clients the best of traditional and digital tools and coordinates across silos for maximum impact per dollar. The result is real sales growth and meaningful brand impact.”
About TEMPO Strategic
TEMPO Strategic is a digital marketing agency specializing in food, beauty, and education, founded by partners Boris Bauer and Angela Cason in 2010 to bridge the gap between traditional branding and the power of digital and social media.