Offerpop Introduces Next-Generation Digital Marketing Platform to Reach Connected Consumers

Innovations enable marketers to connect with today’s social and mobile consumers to deliver unparalleled marketing performance.

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“With our new end-to-end platform, it is now possible for marketers to create meaningful consumer connections, drive revenue, and build brand loyalty fueled by user-generated content,” said Wendell Lansford, chief executive officer at Offerpop

New York, NY (PRWEB) May 08, 2014

Offerpop, a leading software-as-a-service company, today introduced the industry’s most advanced platform for driving consumer action throughout the customer lifecycle. With Offerpop’s products, leading global brands and agencies are empowered to create connections with today’s mobile and social consumers and drive marketing results through authentic, engaging digital experiences powered by user-generated content.

“Marketers today must reach the new mobile, social consumer to generate real business results,” said Wendell Lansford, chief executive officer at Offerpop. “With our new end-to-end platform, it is now possible for marketers to create meaningful consumer connections, drive revenue, and build brand loyalty fueled by user-generated content.”

Offerpop’s new product suite empowers brands to capitalize on the mobile-social marketing opportunity with a platform that makes it easy for marketers to:

  • Automate the collection of user-generated content at scale
  • Aggregate data collected at each point of consumer interaction
  • Showcase content in real-time across all marketing channels and devices
  • Generate website visits, conversions and revenue

“Our consumers are passionate about sharing their affinity for our brand – this we know. We love how Offerpop’s digital marketing platform is unlocking our visibility to that passion and enhancing our consumers’ experience by enabling us to showcase their colorful photos and engaging content on our website, as well as measure the impact that social content has on sales.”
~ Jane Schoenborn, Lilly Pulitzer VP of Creative Communications

New Capabilities Drive Closed-Loop Interactions With On-The-Go Consumers

Offerpop empowers brand and agency marketers to create engaging digital experiences:

  • Offerpop Content: Brands can transform websites into social hubs by gathering and showcasing user-generated photos and videos. With Connect by Offerpop, marketers can automatically reach out to consumers as content is submitted to collect contact and demographic data, as well as manage permissions for re-use. Marketers can also easily incentivize and reward consumers for sharing content.
  • Offerpop Commerce: Retailers and brands can now harness the authenticity of user-generated content to drive purchases and other consumer activity. With Activate by Offerpop, brands can enrich consumer content with promotional content and showcase it in visual galleries. Brands can also embed user content directly on product pages and other websites to improve conversion rates. Rich reporting and analytics measure sales, reach and brand loyalty.
  • Offerpop Campaigns: Marketers can build consumer relationships quickly and easily with a suite of mobile-optimized applications powering social experiences across a brand’s social networks and owned digital properties. First introduced in 2011, Offerpop Campaigns have been trusted by thousands of brands and agencies to engage audiences with compelling, relevant promotions and content – such as contests, coupons, sampling programs, and referral initiatives – while collecting consumer data, including email opt-ins, preferences and demographics, and tracking impact on customer acquisition, engagement and sales.

About Offerpop
Offerpop is a digital marketing software-as-a-service platform transforming how global brands reach connected consumers. Leading enterprises and agencies use Offerpop to enhance customer relationships, build consumer insight, and drive real business results. Offerpop is a Facebook Preferred Marketing Developer and a Twitter Certified Product. Learn more at offerpop.com.


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