Alternative Health Therapies in Australia Industry Market Research Report Now Updated by IBISWorld

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Surging private health insurance membership has driven strong growth in the Alternative Health industry over the past five years. For this reason, industry research firm IBISWorld has updated its report on the Alternative Health Therapies industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

Many insurance policies offer alternative treatments as part of extras or ancillary cover.

The availability and acceptance of services from the Alternative Health Therapies industry in Australia have increased strongly over the past five years. Alternative health therapies included in the industry are positioned as either alternatives to conventional Western medicine or complementary to conventional treatments. According to IBISWorld industry analyst David Whytcross, “while the increasing acceptance of alternative therapies has had a strong influence on revenue, industry revenue has also grown due to the ageing population and surging private health insurance membership.” Despite growth being stifled in the aftermath of the global financial crisis due to low consumer spending, the industry has bounced back and revenue is forecast to grow at a compound annual rate of 4.1% over the five years through 2013-14. This includes growth of 5.1% to $3.8 billion in 2013-14.

The industry includes many products and services, all of which have tended to grow over the past five years. Australia's ageing population has helped drive revenue growth as the higher frequency of illness for those over 50 years of age has led to many using the services of alternative health therapists. This is particularly the case with palliative care, as patients are often treated in tandem with conventional medical practitioners. “Booming private health insurance membership numbers have also driven growth, as many policies offer alternative treatments as part of extras or ancillary cover, diminishing the cost of visiting alternative therapists,” says Whytcross. The industry is characterised by a low level of market share concentration, with no major players.

Over the next five years, a greater spotlight is likely to be shone on the efficacy of alternative health therapies, as most are not scientifically proven. Further research to assess the efficacy of alternative treatments will either help legitimise or disprove many alternative health theories. A Federal Government review into the efficacy of treatments poses a significant threat to the Alternative Health Therapies industry. However, with key external trends persisting, industry revenue is expected to continue rising. These trends include the ageing of the population and increases in total health expenditure, some of which will be met by alternative health therapies.
For more information, visit IBISWorld’s Alternative Health Therapies report in Australia industry page.

Follow IBISWorld on Twitter:!/ibisworldau

IBISWorld industry Report Key Topics
Practitioners in this industry primarily deliver treatments that are not commonly practiced under mainstream Western medicine. Alternative therapies are intended to either complement Western medicine or as an alternative form of treatment. The industry includes treatments such as acupuncture, traditional Chinese medicine, aromatherapy and homeopathy.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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Gavin Smith
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