San Luis Obispo, CA (PRWEB) May 08, 2014
SMS Masterminds, a division of publicly traded SpendSmart Payments Company, Inc. (OTCQB: SSPC) and the emerging global leader in next generation mobile loyalty marketing, is pleased to announce a major expansion of its business.
This announcement follows steady growth over the last year and aligns with one of SMS Mastermind’s strategic initiatives centered on geographic expansion and retail sales. The company continues to expand its focus into new territories and has appointed Spencer Cooper as Territory Development Manager and Amit Mehta as National Retail Sales Manager to cover the United States, Mexico and Canada markets.
Spencer, a UCLA graduate with a degree in economics and over 20 years of experience in new business development, competitive market share expansion, and customer relationship development, will focus on interfacing with licensees to help them achieve strong market penetration.
Amit comes to SMSMM with a widespread list of big brand sales experience, including Subway, Whole Foods, Adidas America, to name a few. He will be actively working with the company’s national network of 110 licensees in specific territories to draw in even more major regional and national brands to the company’s loyalty and mobile marketing solutions programs. In this role, Amit will lead the continued account sales growth in addition to overseeing brand relationships.
CEO, Alex Minicucci states, “We are thrilled to have Spencer and Amit join our team and lead our expansion into key markets. We have been experiencing significant growth over the last year and the establishment of these key roles demonstrates our commitment to our current and future clients in these area.”
SMSMM’s expansion is due in large part to the recent acquisition from SpendSmart Payments Company. The merger initiative signed in mid-February is expected to increase the company’s product offerings with prepaid cards focused on shaping spending habits as well as strengthen their overall market share.
SMS Masterminds also provides SMS-based Mobile Loyalty Solutions primarily to small and medium sized businesses, addressing a worldwide mobile advertising market forecast to reach $11.3 billion in 2014, according to eMarketer.
“This is a very exciting time for us and for our clients,” Minicucci said.
For more information, please visit http://www.smsmasterminds.com