Waitsfield, VT (PRWEB) May 08, 2014
1% for the Planet, the world’s largest environmental network, recently welcomed King Arthur Flour as a member. King Arthur Flour joins through its whole wheat flour product line, with 1% of sales from that line going to selected nonprofits within the network. This New England-based food company becomes a member of an extensive network of businesses from all industries, including other brands within the food industry that are coming to a similar conclusion: the impact of a product on the shelf goes far beyond the consumer.
1% for the Planet began in 2002 and has since developed into a global movement with over 1,100 businesses participating worldwide. These businesses are environmental leaders in multiple industries, including outdoor, travel, health and wellness, and in recent years, the network has begun to partner with companies that play a large role in the food and beverage industry.
“We’re seeing an increasing trend among food and beverage businesses across the globe,” said John Tashiro, interim CEO of 1% for the Planet. “Food companies are recognizing the importance of sourcing and connecting the dots between certain commonly used ingredients and materials in their environmental impact. We predict that we’ll be seeing a lot more food businesses join the network in the next few years, as they see 1% for the Planet as an opportunity to align their ingredient and quality standards with their social responsibility efforts.”
At Natural Products Expo West in March, the leading trade show in the natural, organic, and healthy products industry, 1% for the Planet had over 25 food, beverage, and natural business members in attendance, including longtime members Mamma Chia, Nature’s Path (who participates with their EnviroKidz brand), and Harney & Sons. These innovative companies, like so many others within the network, encompass emerging trends within the food industry, such as the rise in chia seeds and gluten-free products. Beyond keeping up with emerging food trends, 1% for the Planet food businesses are setting trends of their own and recognizing the environmental impact of certain ingredients and packaging materials, as well as the rising importance of consumers calling for transparency from brands.
Barbara Friedsam, senior director of marketing for 1% for the Planet, added, “We’re thrilled to welcome King Arthur Flour to the growing number of food businesses that are teaming up with 1% for the Planet. It is great to see so many influential food and beverage industry leaders taking part in the movement and working together to inspire conversation on important topics like ingredient sourcing and consumer transparency.”
Over 100 food and beverage companies are part of the 1% for the Planet network worldwide. For more information on the full list of food and beverage business members, please visit: http://bit.ly/1hJ1DvH.
About 1% for the Planet
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This global movement of more than 1,100 member companies in 48 countries donate one percent of annual sales directly to approved environmental organizations worldwide. To learn more go to: http://www.onepercentfortheplanet.org.